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Stok Total: Sisa 8
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Rp436.500
Marketing 6.0 - 9781119835219
Rp436.500
diskon 3%
Harga sebelum diskon Rp450.000
- Kondisi: Baru
- Min. Pemesanan: 1 Buah
- Etalase: Business Management and Self Help
Marketing 6.0 - 9781119835219 - Buku Ori Periplus
ISBN: 9781119835219
ISBN-10: 1119835216
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 256
Available: 12th December 2023
Publisher: John Wiley & Sons Inc (US)
Country of Publication: US
Dimensions (cm): 23.11 x 15.75 x 2.79
Weight (kg): 0.56
Edition Number: 1
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:
The building blocks of metamarketing
Generation Z and Generation Alpha and the technologies they use daily
How to tap into metaverses and extended reality
The potential obstacles and solutions for creating a more interactive and immersive experience.
Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
ISBN: 9781119835219
ISBN-10: 1119835216
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 256
Available: 12th December 2023
Publisher: John Wiley & Sons Inc (US)
Country of Publication: US
Dimensions (cm): 23.11 x 15.75 x 2.79
Weight (kg): 0.56
Edition Number: 1
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about:
The building blocks of metamarketing
Generation Z and Generation Alpha and the technologies they use daily
How to tap into metaverses and extended reality
The potential obstacles and solutions for creating a more interactive and immersive experience.
Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
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