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Rp1.199.000
Sharp, Byron - How Brands Grow: What Marketers Don't Know
Rp1.199.000
- Kondisi: Baru
- Waktu Preorder: 30 Hari
- Min. Pemesanan: 1 Buah
- Etalase: Management and Business
DESCRIPTION
Publication Date: 12 April 2010
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written
for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
See Less
PRODUCT DETAILS
ISBN-10: 0195573560
ISBN-13: 9780195573565
Publisher: Oxford University Press, USA
Language: English
Hardcover: 246 Pages
Product Dimension (L x W x H): 23.37 x 16.00 x 2.29 CM
Shipping Weight: 0.60 Kg
Publication Date: 12 April 2010
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written
for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
See Less
PRODUCT DETAILS
ISBN-10: 0195573560
ISBN-13: 9780195573565
Publisher: Oxford University Press, USA
Language: English
Hardcover: 246 Pages
Product Dimension (L x W x H): 23.37 x 16.00 x 2.29 CM
Shipping Weight: 0.60 Kg
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