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The Cult of We : WeWork, Adam Neumann, and the Great Startup Delusion
Rp350.000
- Kondisi: Baru
- Min. Pemesanan: 1 Buah
- Etalase: Business Management
The definitive inside story of WeWork, its audacious founder, and what its epic unraveling says about a financial system drunk on the elixir of Silicon Valley innovation—from the Wall Street Journal correspondents (recently featured in the WeWork Hulu documentary) whose scoop-filled reporting hastened the company’s downfall.
WeWork would be worth $10 trillion, more than any other company in the world. It wasn’t just an office space provider. It was a tech company—an AI startup, even. Its WeGrow schools and WeLive residences would revolutionize education and housing. One day, mused founder Adam Neumann, a Middle East peace accord would be signed in a WeWork. The company might help colonize Mars. And Neumann would become the world’s first trillionaire.
This was the vision of Neumann and his primary cheerleader, SoftBank’s Masayoshi Son. In hindsight, their ambition for the company, whose primary business was subletting desks in slickly designed offices, seems like madness. Why did so many intelligent people—from venture capitalists to Wall Street elite—fall for the hype? And how did WeWork go so wrong?
In little more than a decade, Neumann transformed himself from a struggling baby clothes salesman into the charismatic, hard-partying CEO of a company worth $47 billion—on paper. With his long hair and feel-good mantras, the six-foot-five Israeli transplant looked the part of a messianic truth teller. Investors swooned, and billions poured in.
Product details
Format Paperback | 304 pages
Dimensions 156 x 235 x 34mm | 369g
Publication date 22 Jun 2021
Publisher Random House USA Inc
Imprint Crown Publishing Group, Division of Random House Inc
Publication City/Country New York, United States
Language English
Edition Statement International edition
Illustrations note 8-PG 4C INSERT
ISBN13 9780593239759
Bestsellers rank 278,514
WeWork would be worth $10 trillion, more than any other company in the world. It wasn’t just an office space provider. It was a tech company—an AI startup, even. Its WeGrow schools and WeLive residences would revolutionize education and housing. One day, mused founder Adam Neumann, a Middle East peace accord would be signed in a WeWork. The company might help colonize Mars. And Neumann would become the world’s first trillionaire.
This was the vision of Neumann and his primary cheerleader, SoftBank’s Masayoshi Son. In hindsight, their ambition for the company, whose primary business was subletting desks in slickly designed offices, seems like madness. Why did so many intelligent people—from venture capitalists to Wall Street elite—fall for the hype? And how did WeWork go so wrong?
In little more than a decade, Neumann transformed himself from a struggling baby clothes salesman into the charismatic, hard-partying CEO of a company worth $47 billion—on paper. With his long hair and feel-good mantras, the six-foot-five Israeli transplant looked the part of a messianic truth teller. Investors swooned, and billions poured in.
Product details
Format Paperback | 304 pages
Dimensions 156 x 235 x 34mm | 369g
Publication date 22 Jun 2021
Publisher Random House USA Inc
Imprint Crown Publishing Group, Division of Random House Inc
Publication City/Country New York, United States
Language English
Edition Statement International edition
Illustrations note 8-PG 4C INSERT
ISBN13 9780593239759
Bestsellers rank 278,514
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