Buku Retail Power Plays: From Trading to Brand Leadership

How can retail brand power be built and maintained? What are the implications of this for #39;producer brands #39; like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and #39;own label #39; brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan. Rincian Informasi Buku Judul Retail Power Plays: From Trading to Brand Leadership (Strategies for Building Retail Brand Value) Penulis: Andrew Wileman and Michael Jary (OC amp; C Strategy Consultants) Bahasa: INGGRIS Kulit Muka: Hard Cover Tebal: xvi,280 Halaman Berat Buku: 620 gram Penerbit: Macmillan Business LTD Tahun: 1997 Cetakan ke 1 Harga Buku: Rp. 46.500,- Kondisi: Cukup Bagus (Buku Bekas/ORIGINAL/Kondisi fisik sesuai foto/LIHAT FOTO)