By (author) Dave Chaffey , By (author) Fiona Ellis-Chadwick Product details • Format Paperback | 576 pages • Dimensions 196 x 263 x 15mm | 1,072g • Publication date 05 Sep 2019 • Publisher Pearson Education Limited • Publication City/Country Harlow, United Kingdom • Language English • Edition Statement 7th edition • ISBN10 1292241578 • ISBN13 9781292241579
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies