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Rp680.000

Multivariate Data Analysis 7th edition

Rp680.000
  • Kondisi: Baru
  • Min. Pemesanan: 1 Buah
  • Etalase: IMPORT ECONOMY
Multivariate Data Analysis 7th edition
By (author) Joe F. Hair , By (author) William C. Black , By (author) Barry J. Babin , By (author) Rolph E. Anderson

Product details
'' Format Paperback | 740 pages
'' Dimensions 217 x 276 x 24mm | 1,602g
'' Publication date 27 Jul 2013
'' Publisher Pearson Education Limited
'' Publication City/Country Harlow, United Kingdom
'' Edition statement 7th edition
'' ISBN10 129202190X
'' ISBN13 9781292021904

'' #bukuoriginal# #bukuimport#

For graduate and upper-level undergraduate marketing research courses.For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
Content:
• I Introduction
• II Preparing For a MV Analysis
• 2 Examining Your Data
• 3 Factor Analysis
• III Dependence Techniques
• 4 Multiple Regression Analysis
• 5 Multiple Discriminate Analysis and Logistic Regression
• 6 Multivariate Analysis of Variance
• IV Interdependence Techniques
• 7 Cluster Analysis
• 8 Multidimensional Scaling and Correspondence Analysis
• V Moving Beyond the Basic Techniques
• 9 Structural Equation Modeling: Overview
• 10 Appendix – SEM
• 10a CFA: Confirmatory Factor Analysis
• 11 Appendix – CFA
• 11a SEM: Testing A Structural Model
• 12 Appendix – SEM
• 12a Conjoint Analysis
• APPENDIX
• A Basic Stats

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