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Rp150.000
The Four - Scott Galloway
Rp150.000
- Kondisi: Baru
- Min. Pemesanan: 1 Buah
- Etalase: Bussiness Self Improvement Books
Buku Import - Terbitan Luar Negeri
English Language (English Version)
100% Original!!
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Product details
Format Paperback | 336 pages
Dimensions 103 x 171 x 27mm | 165g
Publication date 13 Oct 2018
Publisher Penguin LCC US
Imprint PORTFOLIO
Language English
ISBN10 0525540393
ISBN13 9780525540397
Bestsellers rank 1,022,036
English Language (English Version)
100% Original!!
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Product details
Format Paperback | 336 pages
Dimensions 103 x 171 x 27mm | 165g
Publication date 13 Oct 2018
Publisher Penguin LCC US
Imprint PORTFOLIO
Language English
ISBN10 0525540393
ISBN13 9780525540397
Bestsellers rank 1,022,036
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