2021, Tokopedia Tunjuk Dua Brand Ambassador Sekaligus: BTS dan BLACKPINK

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Blackpink as Tokopedia’s Brand Ambassador 2021

Indonesia, 25 Januari 2021 — Tokopedia mengumumkan penunjukan dua mega bintang global asal Korea Selatan, BTS dan BLACKPINK, sebagai Brand Ambassador Tokopedia.

Vice President Tokopedia, Kevin Mintaraga, menyampaikan, “Kami sangat mengapresiasi semangat BTS dan BLACKPINK dalam berkarya sekaligus menyebarkan pesan positif kepada masyarakat dunia. Kami percaya kolaborasi antara Tokopedia dengan BTS dan BLACKPINK bisa lebih membawa nama Indonesia ke panggung global.”

Sebelumnya, Tokopedia berkolaborasi dengan BTS sejak 2019 dan disambut antusiasme luar biasa. BTS, yang dinaungi Big Hit Entertainment, terdiri dari tujuh anggota, yaitu RM, Jin, SUGA, j-hope, Jimin, V dan Jung Kook, sukses mendunia dengan berbagai prestasi, salah satunya meraih nominasi Grammy.

Dalam kesempatan yang sama, terpilihnya BLACKPINK sebagai Brand Ambassador Tokopedia tidak terlepas dari pengaruh kuat para anggotanya, yaitu JISOO, JENNIE, ROSÉ dan LISA, di industri musik. Bahkan penampilan grup, yang dinaungi YG Entertainment, di acara Tokopedia Waktu Indonesia Belanja (WIB) TV Show November 2020 lalu juga menarik perhatian penggemar di seluruh dunia.

Tokopedia berharap kolaborasi dengan BTS dan BLACKPINK dapat mendorong masyarakat Indonesia untuk terus berjuang mewujudkan mimpi tidak terkecuali di tengah pandemi. “Sama seperti Tokopedia, BTS dan BLACKPINK. Walau menghadapi berbagai keterbatasan dan tantangan selama perjalanan, kami tidak pernah berhenti bermimpi dan mewujudkannya,” kata Kevin.

Ia juga menjelaskan bahwa pandemi justru bisa menjadi momentum bagi masyarakat untuk beradaptasi dan menciptakan peluang. “Tokopedia pun bersama para mitra strategis akan terus berkomitmen #SelaluAdaSelaluBisa mempermudah masyarakat bertahan dengan perkembangan era,” tutup Kevin.

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Tentang Tokopedia

Tokopedia, perusahaan teknologi Indonesia, memiliki misi mencapai pemerataan ekonomi secara digital. Visi Tokopedia adalah membangun sebuah Super Ecosystem dimana siapa pun bisa memulai dan menemukan apa pun. Saat ini, Tokopedia memberdayakan jutaan penjual dan pengguna melalui marketplace dan produk digital, fintech dan pembayaran, logistik dan fulfillment, serta Mitra Tokopedia.

Tentang BTS

BTS, singkatan dari Bangtan Sonyeondan atau “Beyond the Scene”, adalah boyband asal Korea Selatan yang digemari oleh jutaan penggemar di seluruh dunia sejak debut mereka pada Juni 2013. Anggota BTS adalah RM, Jin, SUGA, j-hope, Jimin, V dan Jung Kook. Grup band ini diakui sebagai ikon global sejak debut pada Juni 2013 karena musik otentik mereka yang diproduksi sendiri serta penampilan dan interaksi mengesankan dengan penggemar mereka. Selain itu, BTS telah menjadi superstar global yang berhasil memecahkan rekor dunia yang tak terhitung jumlahnya. Mereka juga memberikan pengaruh positif melalui kegiatan seperti kampanye LOVE MYSELF dan pidato ‘Speak Yourself’ di PBB. BTS juga telah mendapatkan dukungan dari jutaan penggemar di seluruh dunia (ARMY), menduduki puncak tangga lagu musik terbaik, menjual habis tiket tur di seluruh dunia dan dinobatkan sebagai salah satu sosok paling berpengaruh menurut TIME 100: The Most Influential People of 2019. Karya BTS telah dinominasikan sebagai Best Pop Duo/Group Performance untuk Grammy Awards ke-63 dan diakui oleh berbagai penghargaan bergengsi seperti Billboard Music Awards, American Music Awards dan MTV Video Music Awards.

Tentang BLACKPINK

BLACKPINK adalah girl group asal Korea Selatan yang dibentuk oleh YG Entertainment. Kuartet ini terdiri dari JISOO, JENNIE, ROSÉ dan LISA. BLACKPINK telah memenangkan hati para penggemar sejak merilis debut single mereka [SQUARE ONE] pada Agustus 2016. Sejak itu, mereka terus membuat setiap single yang dirilis menjadi lagu hits, seperti “DDU-DU DDU-DU” dan “Kill This Love”, sehingga kini mereka berhasil menjadi superstar global. Didorong oleh berbagai kesuksesan tersebut, BLACKPINK menjadi girl group K-Pop pertama yang tampil di Coachella pada tahun 2019, festival musik terbesar di AS. Pada tahun 2019, mereka berhasil menyelesaikan tur dunia yang mencakup 23 kota, 4 benua, 32 pertunjukan dan 4 dome tur Jepang. Pada bulan Oktober 2020, BLACKPINK telah merilis album lengkap pertama mereka “THE ALBUM” dan menduduki puncak tangga musik terkemuka serta telah diakui dengan berbagai penghargaan bergengsi. Pengaruh dari band global yang terus bertumbuh ini dapat dilihat dari kolaborasi yang dilakukan dengan berbagai artis pop internasional seperti Dua Lipa, Lady Gaga, dan Selena Gomez. BLACKPINK kini tengah mempersiapkan konser live streaming pertama mereka “THE SHOW” di YouTube pada 31 Januari 2021.

Kontak Media

Tim PR Tokopedia | pr@tokopedia.com

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English Version:

2021, Tokopedia Appoints Two Brand Ambassadors: BTS and BLACKPINK

Indonesia, January 25, 2021 – Tokopedia has announced the appointment of two global megastars from South Korea, BTS and BLACKPINK, as Tokopedia Brand Ambassadors.

Vice President of Tokopedia, Kevin Mintaraga, said, “We greatly appreciate BTS’ and BLACKPINK’s enthusiasm in their work as well as spreading positive messages to the world. We believe that Tokopedia’s collaboration with BTS and BLACKPINK can further bring Indonesia’s name to the global stage.”

Tokopedia’s first collaboration with BTS dated back to 2019 and was greeted with great enthusiasm. BTS, which is under Big Hit Entertainment, consists of seven members, namely RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Since then, the group has continuously succeeded worldwide with various achievements, including a Grammy nomination.

On the same occasion, the appointment of BLACKPINK, which is under YG Entertainment, as Tokopedia’s Brand Ambassador was due to the strong influence of its members, namely JISOO, JENNIE, ROSÉ and LISA, in the music industry. Even the group’s appearance at Tokopedia’s Waktu Indonesia Belanja (Indonesia Shopping Time) TV Show last November 2020 garnered much attention from fans around the world.

Tokopedia hopes that the collaboration with BTS and BLACKPINK can encourage Indonesians to continue to work hard in realizing their dreams, even in the midst of the pandemic. “Just like Tokopedia, BTS and BLACKPINK. Despite facing numerous limitations and challenges during the journey, we never stop dreaming and making it happen,” said Kevin.

He also explained that the current pandemic situation can actually become a momentum for people to adapt and create opportunities. “Tokopedia together with its strategic partners will continue to be committed to #SelaluAdaSelaluBisa (#AlwaysPresentAlwaysAble) to make it easier for people to persevere with the changing era,” Kevin concluded.

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About Tokopedia

Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.

About BTS

BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” is a South Korean boyband that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and the way they interact with their fans, the band has established themselves as global superstars breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, BTS has mobilized millions of fans across the world (named ARMY), topped prominent music charts, performed multiple sold-out stadium shows across the world and has been named as one of TIME 100: The Most Influential People of 2019. The act has been nominated for Best Pop Duo/Group Performance for the 63rd Grammy Awards and recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards and MTV Video Music Awards.

About BLACKPINK

BLACKPINK is a South Korean girl group formed by YG Entertainment. The quartet consists of members JISOO, JENNIE, ROSÉ and LISA. BLACKPINK won the hearts of audiences from the moment they released their debut single [SQUARE ONE] in August 2016. Since then, they have turned every single they’ve released, such as “DDU-DU DDU-DU” and “Kill This Love”, into hit songs, making their foray into global superstardom. Spurred by this success, BLACKPINK became the first K-pop girl group to perform at Coachella in 2019, the largest music festival in the U.S. In 2019, they successfully completed a world tour spanning 23 cities, 4 continents, 32 shows and 4 Japanese dome tours. In October 2020, BLACKPINK had released their first full album “THE ALBUM”, topped prominent music charts and have been recognized with numerous prestigious awards. The band’s growing global influence can be seen in their recent collaborations with international pop artists such as Dua Lipa, Lady Gaga, and Selena Gomez. BLACKPINK is preparing for their first livestream concert “THE SHOW” on YouTube on Jan 31, 2021.

Media Contact

PR Team Tokopedia | pr@tokopedia.com