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5 Tips à la Tokopedia to Increase Sales in Ramadan


5 Tips à la Tokopedia to Increase Sales in Ramadan

Indonesia, 7 April 2021 – Online businesses that use digital platforms are considered more resilient in maintaining their business and jobs in the midst of the pandemic, including during the forthcoming Ramadan. 

External Communications Senior Lead Tokopedia, Ekhel Chandra Wijaya, said, “Apart from utilizing digital channels, collaborating and innovating is also key to facing a pandemic. This is what Tokopedia has done together with more than 10 million sellers, almost 100% of which are MSMEs.”

Tokopedia even shares 5 tips to help sellers increase online sales during Ramadan.

  1. Find Out What Products are in Demand

Online sellers, especially on Tokopedia, can take advantage of the Market Insights feature. This allows sellers to see store rankings, keywords that buyers use most, best-selling products, category recommendations and inspiration for product trends.

2. Upgrade and Decorate Store Display

There are three seller memberships on Tokopedia, ranging from Regular Merchants, Power Merchants to Official Store. The higher the membership, the more exclusive features that sellers can take advantage of to increase sales and gain buyer’s trust.

One of the exclusive features that can be accessed at least by Power Merchant is the Shop Decoration feature. This feature can enhance the appearance of the store to attract more buyers.

3. Activate Buyers’ Favorite Free Shipping 

Sellers with Power Merchant and Official Store memberships can activate the Free Shipping promo to increase sales and even reach buyers outside the island, especially during the month of Ramadan, where people’s daily needs tend to increase.

4. Upload Ramadan Parcels

Tokopedia noted the high enthusiasm of Indonesians in sending food parcels during Ramadan 2020. “This can be seen from the food parcel transactions that soared almost 4 times when compared to the month before Ramadan last year,” said Ekhel.

Sellers can maximize sales by participating in the Ramadan Parcel campaign which lasts until May 12, 2021. Sellers can upload parcel products to their store with the product naming formula: Ramadan parcels + product type + brand + description. With that, the seller’s parcel product will appear on that specific campaign page.

5. Use Social Media for Promotion

To further encourage sales, especially during Ramadan, sellers on Tokopedia can create their own promos according to the available budget through the Shop Voucher feature. Vouchers can be in the form of cashback or free shipping. Once created, sellers are encouraged to share the voucher via social media.


About Tokopedia

Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.

Media Contact

PR Team Tokopedia | pr@tokopedia.com


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