Indonesia, August 9, 2021 – Since it was first established nearly 12 years ago on 17 August 2009, Indonesian technology company Tokopedia has consistently supported millions of sellers—of which almost 100% are MSMEs—and created many opportunities through the use of technology.
Senior Lead Regional Growth Expansion (RGX) Tokopedia, Yanuar Rakhmad, revealed, “Tokopedia introduced the Hyperlocal initiative in mid-2020 to realize its mission of democratizing commerce through technology. With this initiative, Tokopedia aims to provide the people of Indonesia with the same opportunity in finding everyday products and creating new business opportunities even amid the pandemic.”
The initiative has sparked an increase in transactions made through Tokopedia during Q2 2021. For example, Fashion, Mom & Kids and Kidswear, Health and Personal Care, Food and Beverage, and Beauty are among the most popular categories in Denpasar.
Meanwhile, Tokopedia noted that the Food and Beverage, Fashion, Health and Personal Care, Automotive, and Mobile Phones and Gadget are some of the fastest-growing categories in Makassar. In Balikpapan, categories such as Fashion, Mom & Kids and Kidswear, Health and Personal Care, and Food and Beverage also experienced significant increase in sales volume.
Hyperlocal Initiative to Accelerate Local MSME Digitalization in Central Indonesia
One of the campaigns in Tokopedia’s Hyperlocal initiative is Kumpulan Toko Pilihan (KTP). Owner of Mulia Beras, Andi Kasma has felt first-hand the positive impact of participating in the KTP campaign in Makassar. “My sales have doubled and my shop’s revenue has also increased by 40%.”
The owner of Balikpapan’s Sambal Raja Roa, Imam Masyhuda, also revealed, “My revenue has tripled after joining Tokopedia’s KTP program.”
With the support of the central and local governments of Indonesia, Tokopedia also founded the Market Digitization initiative. Head of Tokopedia’s Public Policy and Government Relations Division, Emmyiryzan, stated, “Tokopedia has encouraged traditional market merchants in various regions, from Tangerang, Bandung, Yogyakarta, Makassar, Bandung Regency to Tasikmalaya, to adapt and develop their business, especially during this pandemic, by using technology.”
Meeting Everyday Needs Now Easier and More Affordable with Hyperlocal Initiative
TokoMart is another Tokopedia’s Hyperlocal initiative program that is available in the Greater Jakarta area, Bandung, Semarang, Medan, Surabaya, and will soon reach other cities in Indonesia. Using geo tagging technology, TokoMart helps people access a variety of basic needs products from nearby sellers to make shopping easier and more efficient.
The Home Living SALEbration campaign will also make it effortless for the residents of the Greater Jakarta area, Bandung, Makassar, Palembang, Surabaya, Semarang, and other cities, to obtain household items from local businesses, including MSMEs nearest to their locations.
Jimmy Aman, Owner of Léollé Bali, an MSME participating in the Home Living SALEbration campaign, said that Tokopedia offered new hope for the Balinese handicraft business which almost went bankrupt due to the pandemic.
“Four of our offline outlets had to close and we had to lay off dozens of my employees. Since we started focusing on selling my products online at Tokopedia, Our revenue has slowly increased to 70% of the numbers before the pandemic. We have also resumed recruiting employees,” explained Jimmy Aman.
Tokopedia has also collaborated with the Ministry of Finance and various local governments to assist the people of Indonesia in fulfilling their tax obligations. “Citizens can now pay their land and building tax (PBB), E-Samsat, and more than 900 various tax types using their smartphones,” concluded Emmir.
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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