Tokopedia reveals the trend of online Qurban ahead of Eid al-Adha 2023 and how to process beef and goat, according to Tokopedia and Chef Amanda Arum Sari.
Jakarta, 28 June 2023 - Eid al-Adha or Hari Raya Qurban is celebrated by Muslims worldwide. Apart from being synonymous with slaughtering qurban, Eid al-Adha is also used by the public to gather with family.
Ahead of this year's Eid al-Adha celebration, which falls on 29 June 2023, the community carries out the needs related to celebration preparations and purchasing qurban animals in various ways, including online transactions through Tokopedia.
Tokopedia Reveals Online Qurban Trends Ahead of Eid al-Adha 2023
Sales and Marketing Senior Lead Tokopedia, Bayu Aditya, said, "We see the public’s high enthusiasm of the community for qurban online. Tokopedia recorded that transactions for qurban cattle through the Qurban feature on Tokopedia increased by almost 30%, while transactions for buying qurban goats increased by almost 70%.
Tokopedia recorded that Aceh, North Sumatra, and Bali were some areas with the highest increase in qurban buyers, with an average increase of more than two times.* Jambi, NTB, and South Sulawesi had the highest increase in online qurban transactions, with an average increase of almost three times.*
"This is driven by the various added values of the Qurban feature on Tokopedia for the public, which is practical, economical, and trustworthy. Tokopedia also involves trusted humanitarian agencies to manage qurban, starting from BAZNAS, Dompet Dhuafa, Rumah Zakat, Eco Qurban, PKPU Human Initiative, Indonesian Zakat Initiative (IZI), and Palmyra International," said Bayu.
“Reports on the process of the qurban will also be provided transparently. People who conduct qurban online through Tokopedia can find the status of their qurban animals, including before and after slaughter and the distribution of the qurban meat. Qurban certificates will also be sent via email and notifications as valid proof," said Bayu.
Tips and Ways to Process Qurban Meat 2023
Eid al-Adha can be a moment to serve processed meat for meals with the family. Tokopedia and Chef Amanda Arum Sari shared tips on processing beef or goat.
1. Choose fresh goat or beef meat
Tokopedia and Amanda explained, “One way to ensure delicious food is to choose fresh meat carefully. We recommend grocery shopping the day before the holiday to keep meat and vegetables fresh. In addition, it is important to cook it on the same day so that the food tastes more delicious.”
“Fresh meat has a bright reddish color. If the color is different, feels sticky or slimy, or gives off an unpleasant aroma, you can be sure that the meat is not fresh. In the frozen state, meat that is not fresh will taste drier and paler, and there may even be black spots on the surface," explained Amanda with Tokopedia.
"To prepare dishes for Eid al-Adha, people can get a variety of fresh ingredients, such as meat, quicker and more efficiently through Tokopedia NOW! and receive their orders within a maximum of two hours after payment and free shipping,” added Bayu.
“Meat stored in the freezer does not need to be washed to last. Use a paper towel to absorb the water from the meat because meat should be stored dry. Meat that is still frozen cannot be processed immediately. Before cooking, let the meat thaw slowly by placing it in the chiller. To maintain the durability of the meat, store it in the refrigerator with a temperature of -18 degrees Celsius so it can last up to four months," explained Amanda with Tokopedia.
2. Pay attention to the cooking process of goat or beef meat so it doesn't smell of meat or 'prengus'
“Processing goat meat must be done properly before cooking. First, boil the goat meat with the spices to avoid the 'prengus' smell. After that, throw away the water and cook with the spices that will be used. If you want to serve satay, salt the meat first or drizzle it with lime," said Amanda with Tokopedia.
“Preparing beef also needs attention. To make the meat more tender, slice the meat against the grain. After that, coat it with pineapple that has been blended or baking soda to make the meat more tender. You can also wrap it in papaya leaves for 3-5 hours or use a pressure cooker," explained Amanda with Tokopedia.
3. Introduce a new menu of processed beef or goat meat
"To ensure that the processed beef or goat menu is not monotonous, people can make Boyolali soup with fresh, clear broth. Avoid using too much coconut milk so that the menu accommodates people with cholesterol. For children, parents can try making meatball soup or meat roulade," said Amanda with Tokopedia.
"For a healthier Eid al-Adha menu, white rice can be substituted with rhombus, rice cake, shirataki, and quinoa. Don't forget vegetables, such as stir-fried papaya or cassava leaves, and fresh vegetables. Meat croquettes filled with cheese or samosas are also usually loved by children. For dessert, adding iced cucumber can lower cholesterol," Amanda suggested with Tokopedia. Tokopedia recorded that ground beef is one of the best-selling products purchased with instant delivery.*
Practical shopping and buying qurban online on Tokopedia a la Komika Kemal Palevi
Komika Kemal Palevi shared his experience using Tokopedia to shop for various daily needs products through Tokopedia. Kemal took advantage of the Tokopedia campaigns, such as Waktu Indonesia Belanja (WIB), Sportacular, Home Living SALEbrations, etc. “Even after marriage, we shopped for daily needs through Tokopedia NOW! It arrives quickly; shipping is also free. All you have to do is sit back without going through traffic jams or looking around for a parking space," Kemal explained.
Kemal also said he used Tokopedia to buy qurban animals online for Eid al-Adha 2023. “The habit of online shopping allows all things to be completed quickly. This year, I also bought qurban animals on Tokopedia. With the Qurban feature on Tokopedia, I can practically choose, only using my mobile phone, the size of the qurban animal. You can also choose the qurban management institution. Prices are also affordable, starting from IDR 1.5 million for a goat and IDR 1.8 million for 1/7 of a cow,” said Kemal.
"After buying qurban online through Tokopedia, I received an email notification with important information regarding the process of slaughtering and distributing qurban. Tokopedia will also send an e-certificate via e-mail with a maximum of H+7 days after the qurban is done. Complete reports, such as documentation of the distribution of the qurban, will be sent via e-mail a maximum of D+60 days after Eid al-Adha. Overall, conducting qurban online through Tokopedia is very practical, easy, and reliable," concluded Kemal.
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