Denpasar, January 14, 2022 – Public enthusiasm in supporting business activities in Indonesia, particularly local MSMEs, through the Tokopedia platform is at an all-time high. "Denpasar, Makassar, and Palembang are three regions with the highest recorded increase in sellers throughout 2021 compared to 2020," explained Tokopedia's Head of Regional Growth Expansion (RGX), Trian Nugroho.
In Denpasar, Beauty, Food and Beverage, Health and Personal Care are some of the best-selling categories during 2021, contributing to the 1.5 increase in Denpasar MSMEs’ average transactions compared to 2020.
Léollé Bali is a Badung-based MSME that sees Tokopedia as a new hope for the Balinese handicraft business that has nearly gone bankrupt due to the pandemic. Since participating in various campaigns on Tokopedia, one of which is Home Living SALEbrations, Leole Bali's income has slowly returned to 70% of its pre-pandemic level and has even rehired employees.
This massive increase in sales was primarily driven by a series of Hyperlocal initiatives carried out by Tokopedia throughout 2021 designed to bring buyers closer to the nearest merchants and provide local MSMEs with the same opportunity to grow.
Several programs derived from the Hyperlocal initiative include Waktu Indonesia Belanja (WIB) Lokal, Kumpulan Toko Pilihan (KTP), Bangga Buatan Indonesia, and many others.
In addition, Tokopedia also organized the Digitalisasi Pasar Tradisional program, where the company worked together with the Indonesian government to digitize traditional markets in various cities throughout the country, such as the Sewakamart Pasar Badung in Denpasar.
"In the future, we will continue to collaborate intensively with a wide range of strategic partners so that local MSMEs can consistently maintain their momentum amid this pandemic and dominate the local market," concluded Trian.
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About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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