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Hilda Kitti, Reveals Tokopedia’s Strategy to Support MSMEs During Ramadan

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Hilda Kitti, Reveals Tokopedia’s Strategy to Support MSMEs During Ramadan

Hilda Kitti’s work for more than 12 years in the marketing field brought her the opportunity to become VP of Marketing Tokopedia.

She is now responsible for ensuring that every marketing campaign conducted by Tokopedia is conveyed properly to the public.

Since joining in November 2020, Hilda, together with around 200 Nakama (Tokopedia employees) she leads in the Tokopedia Marketing Team, have continued to collaborate to create innovations and determine the right marketing strategy for each Tokopedia campaign.

“The key in developing a marketing strategy in Tokopedia that is relevant to needs and trends is Focus on Consumer, in line with one of Tokopedia’s DNAs,” said Hilda.

She added, “We are integrating all marketing elements in Tokopedia. Starting from creative, using distribution media, both offline, online and social media, as well as branding, in order to achieve maximum results and provide benefits to the wider community. “

Various innovations and campaigns have been presented by Hilda and the team to make it easier for people to meet their daily needs while helping business activists in Indonesia, especially local MSMEs, to maintain their business, including in the midst of a pandemic.

For example, through TokoMart‘s innovation which carries geo-tagging technology to make it easier for people to get their daily needs from the nearest seller.


Hilda and the team also presented various special initiatives to make it easier for people to meet their needs during Ramadan, such as WIB Spesial Ramadan, WIB Spesial Ramadan Ekstra, Parsel Ramadan Tokopedia, Daily Ngabuburit Serba 20 Ribu  and many more.

Hilda also encouraged the progress of local MSMEs throughout Ramadan through initiatives, such as Kurikulum #SIAPRAMADAN 2021, Sekolah Kilat Seller Edisi Ramadan, Kompetisi #TokopediaSiapRamadan, as well as #YangLokalYangBerjaya Ramadan.

Tokopedia, through Hilda, hopes that it can continue to accelerate the adoption of digital platforms for as many business activists as possible in Indonesia, especially local MSMEs, in order to maintain business continuity and the existence of jobs, especially in the midst of a pandemic.

“We also at the same time want to encourage more people to be proud and use Indonesian-made products to jointly restore the national economy which is currently affected by the pandemic,” said Hilda.

About Tokopedia

Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.

Media Contact

PR Team Tokopedia | pr@tokopedia.com

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