Jakarta, June 21, 2022 – Ahead of the 495th Anniversary of DKI Jakarta on June 22, 2022, Tokopedia has revealed the top-selling categories in the Indonesian capital during the second quarter of 2022, such as Food & Beverage, Healthcare, Household Items, Electronics, and Automotive. Furthermore, Baju Pangsi, Blangkon Betawi, and Sabuk Adat Betawi became some of the best-selling Betawi-related products on the marketplace.
The emergence of these trends was driven by Tokopedia’s Hyperlocal initiative, which aims to bring MSMEs from different regions, including DKI Jakarta, closer to their nearest buyers and provide them with the same opportunity to grow. Kampanye Bangga Buatan Indonesia is one example of a program derived from the initiative.
“Tokopedia also continues to provide a broad platform for MSMEs that are based in DKI Jakarta through events such as the launch of JakArtisan store with Dekrasnada DKI Jakarta, Kelas Maju Digital MSME training classes, to Jumat Beli Lokal, an online exhibition that showcases products created by DKI Jakarta MSMEs and is broadcast every Friday on Tokopedia Play,” said Tokopedia’s Director of Public Policy and Government Relations, Astri Wahyuni.
Public enthusiasm in support of MSME products in DKI Jakarta is very high. This is evidenced by the sharp increase in viewership during the Friday Buy Local event at Tokopedia Play, which reached nearly five times the number of viewers in the second quarter of 2022 compared to when it was first broadcast in 2021.
“We greatly appreciate Tokopedia's efforts to support MSMEs in DKI Jakarta. Local MSMEs must adapt and innovate through technology platforms to be relevant to the developments of the digital age. We also call on more people to show their support to the MSMEs of DKI Jakarta. One way of showing support is by purchasing their products," explained Fery Farhati, Chairman of Dekranasda DKI Jakarta.
Dakara Indonesia and Sancraft are two examples of local MSMEs that are using Tokopedia to start and build their businesses with the support of DKI Jakarta Dekranasda.
Dakara Indonesia, Empowering Rusun Women to Preserve Weaving in Modern Times
All of the materials used by Dakara Indonesia for its ethnic apparel are woven in ikat and lulik. Ayu Purnama, the owner of Dakara Indonesia, explained, "Through Dakara, we will make woven fabrics that are more modern and acceptable to all groups, including to the younger generation.”
"We started marketing our products on Tokopedia in the early days of the pandemic because our offline store had to close. We also invited women who live in rusun to make masks, waist bags, obi, and others. At the same time, we worked together with home seamstresses to make outerwear, blouses, pants, and tunics through Dakara to help sustain their households," he says.
Dakara Indonesia rutin mengikuti berbagai kampanye, seperti Waktu Indonesia Belanja (WIB), Cantik Fest dan Women in Style di Tokopedia. Omzet Dakara Indonesia 90% berasal dari Tokopedia.
Sancraft, Showcasing the Uniqueness of Indonesia Through Illustrations
Sanjung Sari Purusi founded Sancraft after her tote bags, designed with illustrations based on the work of artists living in Jalan Malioboro, Yogyakarta, were well received by her colleagues.
Now, various icons representing Jakarta, such as ondel-ondel, bajaj, city buses, and the jaipong dance, are also illustrated on Sancraft products. “As our business develops, we also continue to innovate by making new types of products, such as keychains and notepads,” said Sanjung.
The pandemic represented a challenge for Sanjung in conducting business, as offline store store plummeted by up to 50%. "SanCraft joined Tokopedia for the first time in 2020 and managed to survive amid the pandemic. We were also able to attract many customers from all over Indonesia,” she concluded.