Indonesia, 20 September 2021 – Live shopping has become increasingly popular with the public lately. The Tokopedia Play streaming video channel, for example, has even helped boost local MSME daily orders on Tokopedia by up to 100%.
AVP of Product Tokopedia, Priscilla Anais, explained, “Overall, live streaming activities through Tokopedia Play can increase store visits by 262 times. Even the frequency of visits to the seller’s product page can jump up to 625 times.”
Sellers from various categories – ranging from Mobile and Gadgets, Electronics, Beauty, Fashion, Sports, Food and Beverages, Households and many others – can use Tokopedia Play free of charge to reach more people.
The creative content produced can be in the form of interactive ones such as live shopping, quizzes, tutorials, product reviews to live broadcasts of entertainment events and many others.
MSMEs can use Tokopedia Play very easily. Power Merchant and Official Store sellers, on the other hand, can start live streaming through the Tokopedia Seller application.
Sellers can get assistance from Tokopedia to maximize the use of Tokopedia Play, one of which is through educational materials available at Pusat Edukasi Seller.
Tokopedia Play itself is Tokopedia’s effort to continue to be relevant to the needs and behavior of the community, one of which is Gen Z and millennials, in the era of social commerce. Considering that in this era, people tend to use digital platforms to find information and inspiration while shopping or vice versa.