Jakarta, May 21, 2021 – During previous Ramadan 2021, apart from seeing various trends rising in online shopping transactions and donations, live shopping trends through video streaming channel Tokopedia Play has also increased significantly.
External Communications Senior Lead Tokopedia, Ekhel Chandra Wijaya, explained, “It can be seen from the increase in the number of viewers of Tokopedia Play by up to 6 times during the ‘Daily Ngabuburit Serba Rp20.000’ campaign broadcast throughout Ramadan 2021.”
In general, there was a surge of more than 7x in total views on Tokopedia Play during the month of Ramadan. “These things have contributed to an increase in the number of seller transactions at Tokopedia – almost 100% of which are MSMEs – to more than 8 times compared to the previous month,” added Ekhel.
Beauty, Food and Beverage, Mobile and Tablet, and Book categories on the other hand are some of the categories on Tokopedia Play that are most in demand by the public while participating in the ‘Daily Ngabuburit Serba Rp20.000’ campaign.
These various increases are driven by a series of added values that have been introduced by Tokopedia to make the live shopping experience more interesting, relevant and easy.
One of them is the ease of shopping for various needs at very affordable prices in the ‘Daily Ngabuburit Serba Rp20.000’ campaign, ranging from fashion, beauty, household needs, sports equipment, motorcycles to gold for only Rp20.000.
In addition, sellers are now able to produce video works independently by utilizing the Live and VOD (Video on Demand) features on Tokopedia Play.
The public can also enjoy a smoother video browsing experience and can see product choices more easily because they are directly displayed in the Tokopedia Play live room.
The existence of the Picture in Picture (PIP) feature on Tokopedia Play also helped increase in the number of viewers. Through this feature, people can watch creative video content on Tokopedia Play while shopping.
“Tokopedia Play is Tokopedia’s effort to innovate in the midst of the social-commerce era – an era where people shop while looking for inspiration or vice versa – in order to remain relevant to the needs of the community,” concluded Ekhel.
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
PR Team Tokopedia | email@example.com