Indonesia, April 23, 2022 – “As Ramadan begins, people's enthusiasm for online shopping continues to grow. Food and Beverage, Beauty, Personal Care, Fashion, Mom & Kids, and Kids Fashion were some of the categories that saw the highest increase in sales compared to the same period in the previous year,” said Tokopedia’s VP of Marketplace Yudhiaji Kusuma.
With the end of Ramadan fast approaching, Tokopedia has revealed five ways for people to smartly and wisely manage their Religious Holiday Allowances (THR).
1. Give Zakat to the Needy – "During last year's Ramadan, the community managed to raise Rp. 13 billion of zakat, donations, and waqf through Tokopedia. This year, Tokopedia is introducing the Kotak Amal Tokopedia as a way to make their Ramadan experience more meaningful. People can pay fidyah, zakat maal, zakat fitrah, and waqf online using this feature,” explained Yudhiaji.
2. Buy Eid Necessities – In Indonesia, it is a tradition to buy new clothes to celebrate Eid. This is a great opportunity for local fashion MSMEs to showcase a variety of products that meet the needs of the community. Marvey Studio is an example of an MSME that offers a wide range of beautifully-crafted shoes that are locally made.
Vanya Yunisca, the owner of Marvey Studio, explained that all their shoe products are made by local craftsmen. “Craftsmanship is very important to us in designing and making our shoes. By using our products, you are helping the local economy develop even further,” said Vanya.
3. Save Your THR! – Investing is also a smart way to manage THR. “Through Tokopedia Emas and Tokopedia Reksa Dana, it is now easier for people to invest in a trustworthy manner and according to sharia principles," explained Yudhiaji.
4. Serve Your Regional Eid Cuisines – Cure homesickness by eating a variety of regional dishes when entertaining friends and family during Eid. In Tokopedia Nyam, people can easily shop for their favorite food and beverage products with many exciting promos.
5. Strengthen Silaturrahim with Loved Ones – "Food parcel transactions on Tokopedia have almost doubled in the first week of Ramadan 2022 compared to the same period last year," said Yudhiaji.
Customers can use the Parsel Ramadan feature on Tokopedia to strengthen silaturrahim with their loved ones by sending parcels to each other. There are thousands of parcels to choose from, starting from pastries, ready-to-eat food, cutlery, aromatherapy products, to religious items with prices starting from Rp. 50.000 and is available with free shipping via GoSend.
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About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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