Tokopedia shares five tips on men's mix and match style to create a different impression. Check 'Tokopedia Fashion Local' to find local fashion brand products with various attractive offers!
Jakarta, 4 August 2023 - Choosing the right mix-and-match fashion products or styling can be challenging for both men and women. It's important to make a good impression that fits the context of the event you're attending, especially now in the post in the post-pandemic era where many activities are moving back to in-person.
"Entering the post-pandemic period (data for the first semester of 2023 compared to the first semester of 2022), Tokopedia sees Fashion as one of the best-selling product categories. The Fashion product category includes various sections, such as Women's Fashion, Children's Fashion, Muslim Fashion, and Men's Fashion," said Aldhy Darmayo, Head of Category Development Tokopedia.
“Tokopedia continuously strives to create an inclusive platform that caters to the fashion needs of both women and men. We believe that fashion is not just limited to women, but also extends to men who enjoy styling and matching different fashion," Aldhy added. Tokopedia, through Aldhy, also shared tips on mix and match men's fashion products.
Five tips on men's fashion style with local brands on Tokopedia
Currently, there are more than 1.8 billion products on Tokopedia, including men's fashion products. These billions of products are marketed at transparent prices by more than 14 million sellers on Tokopedia, almost 100% of which are local MSMEs.
"Tokopedia continues encouraging people to be proud of wearing products made in Indonesia, particularly men's fashion. In line with this, we are sharing five tips on how to mix and match men's fashion products for different events and highlighting some great local fashion brands, " said Aldhy.
1. Use leather shoes to maximize a fashionable formal style
"Mix and match formal style clothes for the office or other official events does not mean boring and stiff. People can explore a range of men's fashion products that can give a fashionable impression, for example, leather shoes with attractive and contemporary designs," said Aldhy
Prabu is one of the local businesses on Tokopedia that provides various leather shoe products with fresh designs but still gives a formal impression. "Prabu puts forward the concept of stylish leather shoes with international standards at very competitive prices. We use genuine Indonesian cowhide, known for its high quality," said Lisa Yumi, Owner Prabu.
2. Suitable for semi-formal style, looks attractive with unique Indonesian motifs
"To attend semi-formal events, such as office gatherings or meetings with the government, wear unique Indonesian motifs or fabrics, such as batik and tenun, as statement pieces to be combined with more casual clothing. For example, a batik shirt with cotton trousers. This also shows the appreciation of the richness of Indonesian culture," Aldhy explained.
"The public's enthusiasm for shopping for unique Indonesian men's fashion products, such as batik, is very high. Our internal data shows that in the first semester of 2023 compared to the first semester of 2022, men's batik products are one of the best-selling products purchased through Tokopedia," Aldhy added.
Fatih Indonesia is one of the local fashion brands on Tokopedia that offer fashionable men's batik products. This local fashion brand provides modern batik-patterned clothing with a combination of neutral colors, making it suitable for various activities.
3. Combine textures and types of materials for a smart casual and edgy look
An easy way to mix and match clothes to look smart-casual and edgy is to combine various textures and types of clothing materials. “For example, wearing a flannel shirt and chino pants and then pairing it with another product with a different texture, such as a bomber jacket or leather jacket. This mix-and-match type is suitable for attending family events or meeting colleagues," said Aldhy.
The public can get shirt and jacket products with various textures and materials from local businesses on Tokopedia, such as Broodis. "At Broodis, our goal is to provide comfortable products made from carefully selected quality materials. We combine these materials with a minimalist design to create products suitable for everyday use," explained Delfri Algiano, Broodis Owner.
4. Casual and trendy with a mix-and-match touch of retro and streetwear
Several fashion trends that are currently popular are retro and streetwear. "To create this impression, people can wear clothes with retro accents, such as graphic t-shirts and varsity jackets, combined with streetwear elements such as sneakers or cargo pants. Mix and match men's fashion products like this are suitable for hanging out or attending music concerts," Aldhy explained.
The public can get a variety of graphic t-shirts and varsity jackets to create a retro look, as well as streetwear from local entrepreneurs on Tokopedia, such as Rawtype Riot and Roughneck 1991.
5. Create a sporty look with athleisure
Athleisure, which combines sportswear with daily wear, is increasingly popular among Indonesians, especially men. Athleisure is the perfect fashion choice for those who lead an active lifestyle but still want to look stylish. People can combine sports shoes, jerseys, or training pants with casual clothes such as hoodies or denim.
"Tokopedia's internal data shows that men's sports shoe products have experienced an almost 1.5 times increase in transactions through Tokopedia," said Aldhy. The public can get various sports shoe products with fashionable and attractive designs from local businesses on Tokopedia, such as Spotec and Larocking.
From 7-20 August 2023, Tokopedia collaborated with various local fashion brands for the Tokopedia Fashion Local campaign. This campaign aims to make it easier for the public to access a wide range of fashion products, including men's, women's, Muslim, and children's fashion. With daily flash sales of up to 99%, cashback of up to IDR 500 thousand, and exclusive promos from curated local fashion brands, customers can shop more efficiently and save money.
"At Tokopedia, we are committed to supporting local businesses, particularly MSMEs, by providing them a platform to start and grow their businesses. Our Tokopedia Fashion Local initiative is a part of this commitment, aimed at offering a wide stage for these businesses to flourish and become dominant in their own country," Aldhy concluded.
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