Jakarta, 13 September 2021 - Shopping for local beauty products is now even easier with the presence of digital platforms, especially in the midst of the COVID-19 pandemic.
“The Beauty category is one of the categories with the fastest increase in transactions during the second quarter of 2021 at Tokopedia. Facial serums, night creams and local toners are the most sought after products in this category," said VP of Corporate Communications Tokopedia, Nuraini Razak.
Digital platforms have also become a stage for local MSME activists in the beauty industry to continue to maintain business in challenging situations like this.
"The LPEM FEB UI 2020 research proves that the number of female MSME activists who started a business from scratch through Tokopedia during the pandemic was almost 1.5 times higher than the number of men," explained Nuraini.
In the middle of the pandemic are the owners of Gentle Hour, Jeldine Madjukie, Joyce Arta and Revata Pingkan.
Joyce said that because of participating in the Tokopedia Beauty Dealight campaign, Gentle Hour products could reach customers further, even to Papua.
Beauty Influencer, Affi Assegaf appreciated this campaign, “Tokopedia has provided a wide stage for local beauty MSME activists. We should cultivate the pride made in Indonesia together in order to help the national economic recovery.”
Tokopedia also continues to support local MSMEs in various other industries, including food and beverage. For example, Prima Hayuningputri and Anika Miranti, owners of Mad Bagel. Since participating in the Tokopedia Nyam campaign, sales of Mad Bagels have increased almost 4x.
In addition, Tokopedia supports the Proudly Made Indonesia national movement and helps online various offline activities affected by the pandemic, such as Market & Museum at Home, OH! Beauty Festival, While at Tokopedia and many more.
"Pandemics encourage digitalization and technology is no longer just an added value, but has grown rapidly into a necessity," concluded Nuraini.