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National Customer Day: Tokopedia Holds START CX First Summit, Encouraging the Best Equitable Experience for Customers in Indonesia

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National Customer Day: Tokopedia Holds START CX First Summit, Encouraging the Best Equitable Experience for Customers in Indonesia

Jakarta, 1 September 2021 – To celebrate National Customer Day, Tokopedia held the START CX First Summit 2021 for the first time with the theme ‘Reimagining the Right Blend of Human Touch, Technology, and Data Analytics for the Best Customer Experience’.

This event is the first customer experience (CX) conference from Tokopedia that will review the best CX practices in various fields such as banking, telecommunications, government and various other industries. Dozens of practitioners will discuss the combination of human touch, technology and data in creating the best customer experience for customers in Indonesia

The public can take part in the Tokopedia START CX First Summit 2021 series of activities by registering and participating in online activities through the Tokopedia Academy website and the Official YouTube Inside Tokopedia on Saturday, September 4, 2021, 09.00-17.00 WIB.

The event will be opened with various sessions from the Co-Founder and Vice Chairman of Tokopedia, Leontinus Alpha Edison; COO of Tokopedia, Melissa S. Juminto; Tokopedia’s CTO, Herman Widjaja; Tokopedia’s Vice President of People and Office Management, Nanang Chalid; Tokopedia’s Senior Vice President of Customer Excellence, Rudy A. Dalimunthe; Tokopedia’s Vice President of Engineering and Chief of Staff Technology, Aswin Tanu Utomo, as well as a number of other Tokopedia digital talents.

Co-Founder and Vice Chairman of Tokopedia, Leontinus A. Edison explained, “Tokopedia as an Indonesian technology company continues to strive to form a collaborative ecosystem to support the advancement of Indonesia’s digital talents, including in the CX field. At Tokopedia itself, we have implemented a digital-based CX strategy, with a blend of human touch, technology and data, to create the best experience for all customers in Indonesia.”

“START CX First Summit 2021 is a manifestation of Tokopedia’s commitment with digital talents to support the distribution of the best customer service through technological innovation. The START CX First Summit 2021 is also expected to be a forum for Tokopedia and all practitioners to be able to share experiences and insights, as well as encourage the progress of CX in Indonesia,” added Leontinus.

SVP of Customer Excellence Tokopedia, Rudy Azhary Dalimunthe said “As our appreciation for customers on National Customer Day, we invite CX practitioners from various industries to share their best experiences so that later they can inspire other CX activists and increase customer satisfaction when transacting.”

A series of added values can also be obtained by the CX community from the START CX First Summit. “For the CX community, we provide a platform for networking, branding, as well as discussing and sharing knowledge about technological advances and cross-industry experiences for a better experience for its customers,” added Rudy.

Besides START CX First Summit 2021, Tokopedia through Tokopedia Academy also presents various other initiatives such as START Summit, START Summit Extension, START Women in Tech, Devcamp, Tokopedia Internship, Product Design Academy, Summer Acceleration Program, collaboration with various universities, and many more. again, to support the development of digital talent.

The START CX First Summit 2021 event was supported by a number of partners, including the Ministry of Trade, the National Consumer Protection Agency (BPKN), the Indonesian Consumers Foundation (YLKI), ServiceNow, IGT Solutions, Mitracomm Ekasarana and Genesys.

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Amalia RizqytaAmalia Rizqyta

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