Indonesia, 10 August 2021 – To coincide with National Technology Uprising Day,, Tokopedia presents the Tokopedia Tekno campaign. “The Electronic Category is one of the favorite categories at Tokopedia in the second quarter of 2021,” said Head of Category Development Tokopedia, Fransiscus Leo Chandra.
He added, “Earphones, speakers, mice, cell phone chargers and cell phone tripods are the five best-selling products. The high enthusiasm of the public for electronic products is the reason why we launched the Tokopedia Tekno campaign.”
“This campaign allows the public to find a variety of curated electronic products with high quality and guaranteed lowest prices; It is also Tokopedia’s effort to provide a wider stage for local businesses in the technology industry, for example Advan and In-Lite LED,” explained Leo.
Empowering the Local Community in Semarang, Advan Wins in the Indonesian Market
Advan was first present in Indonesia about 20 years ago, when the domestic communication technology industry was not as progressive as it is today. Now Advan already has a variety of communication technology products, such as tablets, smartphones, smartwatches, earbuds, laptops, routers and many others.
Advan products can now be accessed by more consumers throughout Indonesia through Tokopedia. Advan CEO, Chandra Tansri, said, “By participating in various programs and campaigns from Tokopedia, Advan has increased sales by up to 4 times.”
Through the presence of a factory in the Candi Area, Semarang, Advan has succeeded in empowering the surrounding population as employees. They are tasked with assembling products before they are distributed to the market, both offline and online, including product stock for the Advan Official Store at Tokopedia.
In-Lite LED Colors Local Lighting Market with Premium Technology
In-Lite which was built in 2014 is a brand owned by the nation’s children who are committed to contributing to the development of the country, especially increasing the distribution of LED lights in Indonesia. In-Lite LED technology is of high quality, cost-effective, durable, guaranteed, competitively priced and in accordance with Indonesian National Standards (SNI).
“In-Lite presents One Stop Lighting Solution for the people of Indonesia. One of our strategies is, of course, by utilizing digital platforms such as Tokopedia so that our products are better known and can reach the public more widely. It is proven that during this pandemic, our sales at Tokopedia can grow by 250%,” explained In-Lite GM Marketing, Fransiska Damarwan.
Having more than 300 employees, 13 branches in various big cities and an assembly plant in Sidoarjo, East Java, In-Lite continues to innovate to provide the best contribution in meeting the lighting needs in the residential, commercial, office and industrial sectors in Indonesia.