Jakarta, 21 February 2023 - "At the beginning of 2023, Fashion, Beauty and Personal Care, Food and Beverages, Mother and Baby, and Home and Living are some of the most popular categories on Tokopedia," explained Head of External Communications Tokopedia, Ekhel Chandra Wijaya.*
To accommodate the high interest of the public in these various product categories, Tokopedia continues to hold campaigns, such as Women in Style, Tokopedia Beauty, Tokopedia NYAM! Tokopedia Parents and Home Living SALEbrations. Several of these campaigns have proven to create consumer behavior trends on Tokopedia.
Trends and Best Selling Products on Tokopedia at the Beginning of 2023
"Sandals, shoulder bags and blouses are some of the most sought-after products on Tokopedia in the Women’s Fashion subcategory. Meanwhile, the best-selling products in Men's Fashion are t-shirts, shirts and socks," said Ekhel.
In the Beauty and Body Care category, the most popular products include face cream and cleanser, face serum and perfume. Meanwhile, in the Food and Beverage category, chips, coffee and fruits are the most popular products.
On the other hand, in the Mother and Baby category, baby soap and shampoo, disposable diapers, baby cream and moisturizer are the most popular products. In the Home and Living category, people mostly buy fertilizer, plant seeds, as well as bed sheets and covers.
"In addition to holding various campaigns, Tokopedia continues to strengthen its Hyperlocal approach initiative to bring sellers and buyers closer together wherever they are, such as the Kumpulan Toko Pilihan and Dilayani Tokopedia," explained Ekhel. **Thanks to this Hyperlocal approach initiative, Tokopedia recorded the furthest delivery occurring from Medan to Jayapura at the beginning of 2023.
The Hyperlocal initiative has also helped increase the number of female buyers on Tokopedia the most in several regions, namely North Lombok (East Nusa Tenggara), Gianyar (Bali), and North Musi Rawas (South Sumatra). Meanwhile, the number of female sellers on Tokopedia increased the most in Manado (North Sulawesi), Tasikmalaya (West Java), and Tanjung Pinang (Riau).
Relevance of Tokopedia PLAY and Tokopedia Affiliate in the Era of Social Commerce
Tokopedia has launched a series of innovations that are in line with the needs of the social commerce era, where people tend to look for inspiration or entertainment while shopping or vice versa. One of them is the Tokopedia Play video streaming channel.
"Health, Food and Beverages, Beauty and Body Care, Fashion, and Home and Living are some of the most popular categories on Tokopedia PLAY at the start of 2023. One of the fastest purchases occurred in just 2 seconds for a spoon and fork product," said Ekhel.
There is also Tokopedia Affiliate to make it easier for anyone to earn commissions by recommending millions of products or stores on Tokopedia through social media, as well as adding value to the marketing strategies of local sellers.
"The number of active users of Tokopedia Affiliate in January 2023 increased almost 6 times compared to the end of the launch month of Tokopedia Affiliate. The most recommended product categories through Tokopedia Affiliate are Food and Beverages, Home and Living, Electronics, Health, as well as Sports and Hobbies," concluded Ekhel.
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About Tokopedia
Tokopedia, an Indonesian technology company, has a mission to achieve digital economic equality. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and find anything. Today, Tokopedia empowers millions of sellers and users through marketplaces and digital products, fintech and payment, logistics and fulfillment, as well as Tokopedia Partners. Tokopedia is part of the GoTo group, the largest digital ecosystem in Indonesia that includes Gojek, Tokopedia, and GoTo Financial.
Media Contact
PR Team Tokopedia | pr@tokopedia.com