Jakarta, 15 September 2021 - The pandemic has become a momentum to start an online business. Tokopedia data shows that there was an increase in the number of sellers on its platform during the pandemic by 3.7 million from 7.3 million (February 2020, before the pandemic) to more than 11 million (June 2021).
“The LPEM FEB UI 2020 research on the other hand revealed that the number of female MSMEs who started a business from scratch through Tokopedia during the pandemic was almost 1.5 times higher than the number of men,” said Head of Category Development (Fashion) Tokopedia, Falah Fakhriyah.
In the Food and Beverage category, Prima Hayuningputri and Anika Miranti are examples of female MSMEs who started businesses in the midst of a pandemic through Tokopedia. Their business, Mad Bagel, experienced an almost 4x increase in sales thanks to Tokopedia Nyam.
Dakara Indonesia, VIVIZUBEDI, Ederra Indonesia, NRHxNabilia are other examples of businesses that were also established by local MSME activist women driving the Fashion category at Tokopedia. They claimed to feel the impact of the use of Tokopedia's digital platform, one of which was by participating in campaigns, such as Bangga Buatan Indonesia (BBI) and Muslim Fash Forward.
Dakara Indonesia experienced a more than 2x increase in transactions after participating in the 2021 BBI Day campaign. Meanwhile, VIVIZUBEDI's turnover increased 3x since joining Tokopedia.
The number of Ederra Indonesia transactions grew 9x during the second quarter of 2021 compared to the same period two years ago. On the other hand, the sales of NRHxNabilia increased 10x.
Tokopedia also consistently helps as many women as other local MSMEs through various digital platforms that were previously offline activities, such as Market & Museum at Home, OH! Beauty Festival, While at Tokopedia and many others.
These various initiatives have driven the trend of online shopping for daily necessities including fashion, beauty, health and personal care products to continue to increase during the pandemic.
"The Beauty and Fashion categories at Tokopedia are the categories with the fastest increases during the second quarter of 2021 compared to the same period the previous year," said Falah.
Plain t-shirts and shorts are the most sought after fashion products at Tokopedia. While the hijab, pashmina and embroidered mukena are the most popular Muslim fashion products. In the Beauty category, local face serums, night creams and toners are the best-selling products.
Not only supporting female local MSMEs, Tokopedia also continues to provide space for female digital talents to work for Indonesia.
For example, through the START Summit Extension: Women in Tech, under the auspices of the Tokopedia Academy, which regularly accommodates female digital talents to develop themselves while inspiring more women to have a career in technology.
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