Indonesia, 14 January 2021 – The pandemic has made online shopping remains an alternative activity for Indonesians to help reduce the risk of virus spread in crowded places. This is evident from the number of sellers and buyers on Tokopedia during 2020 which shows a significant increase.
“As of December 2020, 9.9 million sellers, almost all of which are MSMEs, have been registered on Tokopedia. There has been an increase of more than 2.7 million from 7.2 million sellers since January 2020, ”said Tokopedia External Communications Senior Lead, Ekhel Chandra Wijaya.
“The number of buyers also recorded an increase of more than 10 million – from 90 million in January 2020 – to more than 100 million today,” Ekhel added.
Throughout 2020, Tokopedia also encourages public spending on Indonesian MSME products through various initiatives.
- Saves the Coffee Industry through #SatuDalamKopi
Through this campaign, Tokopedia collaborated with more than 1,000 coffee entrepreneurs throughout Indonesia and was able to increase coffee product transactions to more than 2.5 times.
2. Tokopedia Nyam Encourages F&B Sellers to Go Digital
This campaign saw the number of ready-to-cook food sellers on Tokopedia increase by almost 3x during the pandemic. Ready-to-cook food transactions also grew significantly to more than 3x compared to the pre-pandemic period.
3. Support the Local Fashion Industry with Tokopedia Fashion Week (TFW)
TFW which was held virtual in December 2020 managed to record an increase in sales of more than 5x compared to the previous year’s TFW. In fact, the highest number of transactions during TFW 2020 was held by local brands, namely Batik Kultur, Zaskia Mecca, Torch, Smith Berlin and UBS Lifestyle.
4. Supports MSMEs through Bangga Buatan Indonesia (BBI)
The BBI national movement has had a positive impact on many local MSMEs in Tokopedia. For example, Wateru and Whitelab, from the Health and Beauty category, recorded an average monthly transaction increase of more than 4x.
Don Bakeshop, from the Food and Beverage category, on the other hand, has increased by more than 9x. Even Stayhoops from the Fashion category managed to record an average monthly transaction increase to 38x compared to before joining BBI.
5. Collaboration with Local Governments to Support Local MSMEs
Through collaborations with local governments throughout Q4 2020, Tokopedia has acquired more than 2,000 new sellers, both individuals and traditional markets in various cities, such as Medan, Palembang, Bandung, Semarang, Surabaya, Malang and Makassar.
In line with the #SelaluAdaSelaluBisa (#AlwaysPresentAlwaysAble) initiative, Tokopedia will continue its commitment to encourage public spending on domestic products while providing support to Indonesian MSMs, through a series of digital initiatives and innovations, so they can jointly restore the national economy.
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
PR Team Tokopedia | firstname.lastname@example.org