Indonesia, 4 April 2023 - Tokopedia recorded that Food and Beverage was one of the most popular product categories during the first week of Ramadan 2023 (data period: 23-29 March 2023).
"In the Food and Beverage product category, there is an increase in takjil sales by three times during the first week of Ramadan compared to the average weekly transaction throughout 2023 on Tokopedia. This is because, during the fasting month, takjil hunting is an activity that is often carried out by the public," said Nuraini Razak, Tokopedia's Director of Corporate Affairs.
Best Selling Variety of Iftar Takjil, Sales of Sugar Palm Fruits (Kolang Kaling) on Tokopedia Increase Almost Four Times
Various types of takjil experienced a significant increase in transactions on Tokopedia during the first week of Ramadhan 2023. "Coconut transactions almost doubled compared to the average weekly transaction throughout 2023. Coconut tends to be sought after by many people because it can help meet daily electrolyte needs, especially during fasting,” explained Nuraini.
Ice grass jelly, which can increase endurance and maintain stomach health, also experienced an increase of twice the transactions on Tokopedia in the first week of Ramadan. "Transactions for ice green banana, a typical Makassar sweet snack made from bananas wrapped in a layer of green flour, also jumped more than twofold," said Nuraini.
"Other popular takjil transactions for breaking the fast, such as banana kolak and dates, each increased by around 3.5 times, while the sale of sugar palm fruit, which is usually a mixture of takjil, jumped almost four times," added Nuraini.
Tokopedia Gives Stage to Food and Beverages MSMEs through Tokopedia NYAM!, Number of Sellers Increase by Dozens
There are now around 12 million sellers on Tokopedia, almost 100% of which are MSMEs. Tens of millions of these entrepreneurs sell various categories of products including food and beverages.
"During the fasting month, Tokopedia helps food and beverage sellers, including takjil, to increase sales while making it easier for people to find a variety of takjil options. One of them is through the Tokopedia NYAM! Campaign,” said Nuraini.
Through Tokopedia NYAM!, food and beverage sellers can reach a wider market. Buyers on the other hand can enjoy cashback, flash sales, and other offers to make shopping for food and beverage products even more economical.
"The public's enthusiasm to participate in the Tokopedia NYAM! campaign in the first week of Ramadan 2023 increased dramatically. The number of sellers on Tokopedia NYAM! jumped almost 12 times compared to the same period during Ramadan last year. The number of buyers who shopped through Tokopedia NYAM! also increased more than 13 times,” explained Nuraini.
Deliki, one of the food MSMEs without MSG, preservatives, and coloring on Tokopedia NYAM!, experienced an increase of more than 3.5 times in transactions during the first week of the fasting month compared to the same period during Ramadan last year.
"In addition to the Tokopedia NYAM! campaign, we also continue to promote the Hyperlocal initiative to bring sellers closer to buyers wherever they are. Through Hyperlocal, food and beverage MSMEs in all corners of Indonesia have the same opportunity to grow and develop without having to move to big cities, while buyers can get many choices of food and drinks, including takjil, quicker and more efficiently," explained Nuraini.
"An example of the Hyperlocal manifestation is the Kumpulan Toko Pilihan (KTP), which can be used by food and beverage businesses to reach markets in the city and its surroundings. There is also Dilayani Tokopedia, an order fulfillment service that can be used by food and beverage businesses to reach buyers outside the city and even between islands by storing their products at Tokopedia's smart warehouses in areas with high demand," added Nuraini.
Restu Mande is an example of an MSME in Bandung's Kumpulan Toko Pilihan which sells a variety of Padang specialties, from beef jerky, rendang, and many others. This business recorded a transaction increase of almost 2.5 times during the first week of Ramadan on Tokopedia. On the other hand, sales of Kepala Djenggot, an example of a local tea producer and user of Dilayani Tokopedia, also increased by almost 2.5 times.
Various Regions Experience a Surge in the Number of Takjil Sellers and Buyers
Thanks to the Hyperlocal initiative and its various manifestations, Tokopedia recorded that several areas such as Cimahi (West Java), Bantul (D.I. Yogyakarta), Badung (Bali), Denpasar (Bali), and Makassar (South Sulawesi) experienced the highest increase in the number of takjil sellers during the first week of Ramadan 2023 compared to the weekly average number of sellers in 2023, with an average increase of almost two times.
Central Lampung (Lampung), Purwakarta (West Java), Tegal (Central Java), Batu (East Java), and Gianyar (Bali) are some of the areas with the highest increase in the number of takjil buyers during the first week of Ramadan 2023, compared to the weekly average number of buyers in 2023, with an average increase of more than two times.
"Overall, the number of sellers and buyers of takjil on Tokopedia each increased by almost three times during the first week of Ramadan 2023 compared to the average increase in sellers and buyers throughout 2023," concluded Nuraini.
***
About Tokopedia
Tokopedia, an Indonesian technology company, has a mission to achieve digital economic equality. Tokopedia's vision is to build a Super Ecosystem where anyone can start and discover anything. Currently, Tokopedia empowers millions of sellers and users through marketplaces and digital products, fintech and payments, logistics and fulfillment, as well as Tokopedia Partners. Tokopedia is part of the GoTo group, the largest digital ecosystem in Indonesia which includes Gojek, Tokopedia, and GoTo Financial.
Media Contact
Tokopedia PR Team | pr@tokopedia.com