Indonesia, 21 December 2021 - Celebrating Christmas and New Year (Nataru) at home is currently still an alternative to reduce the risk of spreading the COVID-19 virus in crowded places, while encouraging businesses in Indonesia - especially MSMEs - to continue operating. Tokopedia also announced the shopping trend of the Indonesian people ahead of Nataru 2022.
External Communications Senior Lead Tokopedia, Ekhel Chandra Wijaya said "The categories of Home & Living, Health and Personal Care, Food and Beverage, Electronics and Fashion are some of the favorite categories of Indonesian people ahead of Nataru."
Buying Hampers Online is Still a Trend
The Nataru moment, which is still being carried out from home due to the pandemic situation, makes people choose hampers as gifts or gifts for family and relatives.
Ekhel explained, “Hampers, greeting cards and chocolates are some of our favorite products ahead of this year's Nataru. We recorded a nearly 2x increase in transactions in chocolate products ahead of Nataru this year when compared to the same period last year.”
In addition, Tokopedia's internal data shows that people still like to send greeting cards to family and relatives. This is evidenced by the increase in the number of greeting card product transactions almost 2x when compared to the same period last year.
"The trend of online shopping for hampers by the Indonesian people has an effect on the increase in hamper transactions at Tokopedia, which almost 3x by the time of Nataru 2022 when compared to the same period in the previous year," added Ekhel.
Various Initiatives to Help Communities Celebrate Nataru
On the other hand, Tokopedia also provides various initiatives that can help the community meet their needs, including ahead of Nataru.
“Tokopedia NOW! help people meet their daily product needs - including basic food products such as meat, vegetables, fruits, snacks and others - within a maximum of two hours of delivery after payment, "explained Ekhel.
There is also Tokopedia Nyam, where Tokopedia intensifies collaboration with local food and beverage business activists. This campaign is also intended to make it easier for people to get food and beverage products more easily and efficiently.
As part of the Hyperlocal initiative to help people in various regions, Tokopedia also presents a collection of Kumpulan Toko Pilihan (KTP) campaign where people can find various local MSME products from the local area.
"Tokopedia is committed to #SelaluAdaSelalubisa to present various products that the Indonesian people need, including on Christmas and New Year's Day, so that people can still celebrate the joy of Christmas and New Year with their families more safely, without the need to leave the house," concluded Ekhel.
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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