Indonesia, 16 July 2025 - TikTok Shop by Tokopedia Mall--which guarantees 100% authentic products, free shipping, and 15-day free returns--recorded a fourfold increase in its seller base in the first half of 2025 compared to the second half of 2024.
Mall sellers on TikTok Shop consist of brand owners, official distributors, or verified stores with strong reputations. These sellers enjoy exclusive benefits such as a special badge, shipping vouchers, and access to major campaigns like the double date ‘Guncang’ promotions. Having Mall status allows sellers to appear in more strategic positions on the consumer journey--such as on the main banner--helping boost visibility, customer trust, and transactions significantly.
"The rapid growth of 'Mall' sellers on TikTok Shop by Tokopedia is a testament to the role the platform is playing in helping businesses across Indonesia, including MSMEs, in scaling their businesses. We are creating a space where buyers can #ShopSafe with an even wider selection of trusted stores and products, which helps them make their buying decisions with confidence," said Stephanie Susilo, Senior Director of Tokopedia and TikTok E-commerce.
Top-Selling Products in TikTok Shop Mall
The top selling categories on TikTok Shop Mall in the first half of 2025 were Fashion, Beauty & Personal Care, and Food & Beverages. Some of the top-performing products by transaction value within these best-selling categories include:
| Fashion | Beauty and Personal Care | Food and Beverages |
| Women's Sneakers | Lipstick | Chili Sauce |
| Hijab | Foundation | Moringa Powder |
| School Shoes | Skincare (serum, cream, face mask) | Hampers |
Source: TikTok Shop 'Mall' H1 2025
Several ‘Mall’ sellers on TikTok Shop by Tokopedia posted the highest transaction growth, averaging over 15-fold in H1 2025 compared to H2 2024--with the list largely dominated by local Indonesian brands.
"This indicates that buyers tend to seek these products from official brands, authorized distributors, or verified stores--most of which hold 'Mall' status on TikTok Shop. It’s an important insight for the industry: regardless of product type or price, consumers are increasingly turning to trusted stores like TikTok Shop Mall to meet their needs," Stephanie said.
“We hope more business owners will be encouraged to improve the quality of their stores and services in order to achieve 'Mall' status--helping them reach more buyers and grow their business optimally,” Stephanie concluded.
Stores with ‘Mall’ status on TikTok Shop will gradually be integrated with Tokopedia, following the launch of the Tokopedia & TikTok Shop Seller Center. This means they can also sell through Tokopedia to tap into a different market and further boost their sales.