Introducing the 'Tokopedia Traktir Ultah’ (Tokopedia AnniversaryTreat) 14th-anniversary campaign, shopping online on Tokopedia is even more affordable with a discounted application service fee of only IDR 1,000, free shipping, and other promos.
Indonesia, 7 August 2023 - On 17 August 2023, Tokopedia will celebrate its 14th year as an Indonesian tech company and part of the GoTo group. Its mission remains to simplify people's lives by providing access to a wide range of products. With over 1.8 billion registered products, Tokopedia is accessible to people in 99% of sub-districts across Indonesia.
"In appreciation of Tokopedia's loyal users, we are introducing the Tokopedia Traktir Ultah campaign throughout August 2023. As part of the campaign, Tokopedia is discounting our application service fees to IDR 1,000 and offering various promos to make our users’ online shopping experience more efficient," said Nuraini Razak, Director of Corporate Affairs Tokopedia.
Tokopedia Anniversary Treat: Get Ready for Promo Stacking Starting on 8.8!
With Promo Tumpuk 8-31 August 2023, people can use more than one promo for each checkout on Tokopedia. “With Promo Tumpuk, Tokopedia users can combine promos like free shipping, discounts, cashback, and other benefits for every transaction. Now, shopping for daily needs can be more economical, "explained Nuraini.
There is also Promo Dahsyat from 17-31 August 2023 every 14.00-15.00 WIB, which allows Tokopedia users to get a different treat every day, every time they shop. “You can buy anything: e-gold, paying land and building taxes, electricity bills, Mother and Baby products, diapers, and more. It can also be combined with free shipping at IDR 0,” added Nuraini.
In addition, people can enjoy various offers through Brand Bombas-Deals from 17-31 August 2023 every 19.00-23.00 WIB from selected brands across multiple product categories, ranging from beauty and personal care, electronics and gadgets, households, and many more.
Users can access the Tokopedia Traktir Ultah promo calendar by clicking the ‘Traktiran Ultah’ icon on the main page of the Tokopedia application.
From 8-31 August 2023, people can enjoy the PLUS by GoTo service at a more affordable pricing. The one-month PLUS by GoTo subscription package has a 50% discount at IDR 25,000 per month. The three-month subscription package has a 55% discount at IDR 67,500 or IDR 22,500 per month. The six-month subscription package has a 70% discount at IDR 90,000, or IDR 15,000 per month.
With PLUS by GoTo, people can access hundreds of millions of products with the PLUS logo on Tokopedia with free shipping (including same-day delivery) and faster delivery times. PLUS by GoTo also offers a series of other benefits, such as Tokopedia Care priority customer service, exclusive promos, and discounted prices through collaboration with strategic partners.
Trends in Online Shopping in the Past Year: 3/4 of Inter-island Transactions on Tokopedia Uses the Free Shipping Feature
“Tokopedia was launched for the first time on 17 August 2009. For nearly 14 years, Tokopedia has continued to help MSMEs throughout Indonesia so that they have the same opportunity to grow without having to move to the capital city. Currently, there are more than 14 million sellers on Tokopedia, and almost 100% are MSME entrepreneurs," said Nuraini. (Inspirational stories from Tokopedia Sellers are attached.)
"In addition to making it easier for sellers to start and build online businesses, Tokopedia also helps people meet various daily needs with a wider selection of products more quickly and efficiently," added Nuraini.
“To help sellers and buyers everywhere start and find anything, Tokopedia is intensifying the Hyperlocal initiative. This initiative has various derivative activities. One is the Kumpulan Toko Pilihan (KTP), a curated page for the seller's products closest to the buyer's location. In addition, there is Dilayani Tokopedia, where sellers can store products at Tokopedia's smart warehouses in areas with high demand so buyers can access these products quicker and with cheaper and even free shipping," explained Nuraini.
Thanks to the Hyperlocal initiative and its various derivatives, Tokopedia has recorded a positive impact on Indonesian online shopping trends over the past year (data period: August 2022-July 2023 compared to August 2021-July 2022).
"Tokopedia's top-selling product categories in the past year include groceries, household items, fashion, electronics, sports, and hobbies. Our goal is to be an inclusive platform that caters to users of all ages and backgrounds to make everyone's life easier," said Nuraini.
Thanks to the Hyperlocal initiative and its various derivatives, Tokopedia also recorded that Southeast Aceh (Aceh), Padang Lawas Utara (North Sumatra), Malacca (NTT), Central Buton (Southeast Sulawesi), and Teluk Bintuni (West Papua) were areas with the highest increase in the number of sellers over the past year, with an average increase of almost four times.
In addition, several regions with the highest increase in the number of transactions over the past year, namely Natuna (Kep. Riau), North Lombok (NTT), Deiyai (Central Papua), Arfak Mountains (West Papua) and Nduga (Mountain Papua), with an average increase of almost 8.5 times.
“Almost 3/4 of the inter-island transactions on Tokopedia over the past year used the Free Shipping feature. The free shipping service is in great demand by Indonesians who shop online, especially when transacting between islands. This initiative also helps businesses in all regions in Indonesia, including MSMEs, increase sales and advance their business without having to move to the capital city, which is very much in line with Tokopedia's Hyperlocal mission," Nuraini concluded.
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About Tokopedia
Tokopedia, an Indonesian technology company, is committed to achieving digital economic equality. Tokopedia’s vision is to create a Super Ecosystem that allows anyone to start and explore anything they desire easily. Tokopedia helps millions of sellers and users by providing marketplaces, digital products, fintech and payment solutions, logistics, fulfillment, and Tokopedia Partners. Tokopedia is part of the GoTo group, the largest digital ecosystem in Indonesia, which includes Gojek, Tokopedia, and GoTo Financial.
Media Contact
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