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Tokopedia Emas Sees Exponential User Growth in Three Years

26 April 2022
Tokopedia Emas Sees Exponential  User Growth in Three Years

Indonesia, February 25, 2022 – Gold remains one of the most popular forms of investment. People continue to invest in gold through Tokopedia Emas, which has contributed to the exponential growth of this feature in recent years.

“In just three years, the number of gold-related transactions through Tokopedia Emas has grown by more than 12 times, while the number of registered users has grown by nearly 27 times,” revealed Ruth Afrita, Senior Lead Fintech at Tokopedia.

Investing in gold has become quite popular as a relatively safe long-term investment instrument during the pandemic. With Tokopedia Emas, the general public can invest in gold in a safe, easy, and affordable way.

Safe, because Tokopedia has teamed up with Pegadaian and Pluang as e-gold investment partners. These strategic partners are supervised by the Financial Services Authority (OJK) and the Commodity Futures Trading Supervisory Agency (Bappebti).

Easy, because customers can start saving gold online just by using the Tokopedia app. Customers can freely buy and sell gold without having to go to a store, and easily check the latest gold prices to get an idea of ​​price fluctuations every day.

Affordable, because anyone can begin purchasing gold starting from Rp. 5.000. Customers can even receive a cashback of up to Rp. 150.000 using the promo code NABUNGEMAS for Tokopedia Emas by Pluang.

“Because it is easy and affordable, many Indonesians have now become first-time investors. We also continue to educate as many people as possible in the hope of raising awareness about investing in Indonesia,” Ruth explained.

Investing in gold with Tokopedia has never been easier. Just search for ‘Emas’ in the Tokopedia app, select ‘Beli Emas’, enter your desired value (in Rupiah or gram), and then pay with your preferred payment method.

“We expect to welcome millions of new investors in Indonesia through Tokopedia Emas. We also hope that Tokopedia – apart from fulfilling the investor target set by the Government of Indonesia – can help achieve financial inclusion and economic equity digitally,” concluded Ruth.


About Tokopedia

Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.

Media Contact

PR Team Tokopedia | pr@tokopedia.com

Amalia RizqytaAmalia Rizqyta

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