West Java, 15 April 2021 – The pandemic encourages people to adapt through the use of technology, both in meeting daily needs and creating opportunities.
This is evident from the LPEM FEB UI survey which states that in 2020, 7 out of 10 sellers in Tokopedia experienced an increase in sales volume with a median of 133%.
“68.6% of sellers who joined Tokopedia during the pandemic were the sole breadwinners in the family. 76.4% of sellers said that the ease of managing a business was the main reason for joining Tokopedia,” said External Communications Senior Lead Tokopedia, Ekhel Chandra Wijaya.
Tokopedia’s internal data, on the other hand, reveals significant growth in the number of sellers, from the pre-pandemic number of 7.2 million to more than 10 million today. Tokopedia’s monthly active users also increased from more than 90 million to more than 100 million.
Tokopedia Introduces Hyperlocal Initiative
Tokopedia has been supporting sellers in Indonesia, especially local MSMEs, through hyperlocal initiatives to realize the mission of democratization of commerce in Indonesia through technology.
In practice, in addition to providing intensive assistance for MSMEs in various cities, Tokopedia also collaborates with local governments to digitalize traditional markets.
Pasar Cikurubuk and Pasar Sehat Sabilulungan Cicalengka are examples of traditional markets that have felt the positive impact of market digitization through Tokopedia in West Java.
During the first quarter of 2021, Pasar Sehat Sabilulungan Cicalengka managed to record an increase in the number of orders by more than 2x. Meanwhile, Cikurubuk Market also recorded an increase in the number of orders by more than 4x since joining Tokopedia.
Head of Regional Growth Expansion (RGX) Tokopedia, Trian Nugroho, “The use of technology platforms such as Tokopedia is a solution for traders to be able to maintain their business in the midst of a pandemic while simultaneously driving the regional economy.”
Tokopedia also provides various special pages such as the Kumpulan Toko Pilihan (KTP) and TokoMart which carry geo-tagging technology to make it easier for people, including in Bandung, to get daily necessities from the nearest seller.
Tokopedia Reveals West Java People’s Spending Trends in the First Quarter of 2021
Tokopedia’s internal data reveals that the Household and Health and Personal Care categories are the most popular during Q1 2021 in West Java.
“Public enthusiasm for household, health and personal care products can be seen from an increase in each of them more than 2x compared to the same period in the previous year,” said Trian.
Transactions for the F&B category in West Java through Tokopedia also increased by almost 3x compared to the same period in the previous year. This is also experienced by Dendeng Kukuruyuk, MSME from Bandung owned by Novi Herawati, which started as a family cooking recipe and has been around for more than 10 years.
Novi said, “The pandemic made us decide to join Tokopedia. Apart from being accessible to customers in Aceh to Papua, our transactions during the first quarter of 2021 also increased drastically by nearly 5x compared to the previous quarter. “
About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
Media Contact
PR Team Tokopedia | pr@tokopedia.com