• socmed Facebook icon
  • socmed Instagram icon
  • socmed Twitter icon
  • socmed Youtube icon
Tokopedia Blog - Home

Tokopedia Encourages Local MSMEs Through Hyperlocal Initiatives

17 March 2021
Tokopedia Encourages Local MSMEs Through Hyperlocal Initiatives

Jakarta, March 15, 2021 – Indonesian technology company, Tokopedia, which now consists of more than 10 million sellers and almost 100% of them are MSMEs, has reaffirmed its support for local businesses through hyperlocal initiatives.

This intensive penetration to the local level cannot be separated from the role of Head of Regional Growth Expansion (RGX) Tokopedia, Trian Nugroho. “Tokopedia focuses on supporting local business owners to continue to develop their businesses. This is a reflection of Tokopedia’s hyperlocal initiative to realize the mission of democratizing commerce in Indonesia, “said Trian.

Trian, together with more than 100 Nakama (known as Tokopedia employees), whom he leads in the RGX Team Tokopedia, are helping local MSMEs throughout Indonesia improve business competitiveness – especially in the midst of a pandemic – through the use of technology, so they can dominate their own country.

“We realize the importance of the role of local MSMEs in driving the regional economy, so we continue to provide assistance and education, for example in the form of webinars, for new business owners. Tokopedia also often holds community gatherings through social media, which can be a place for sellers to exchange information,” explained Trian.

Tokopedia’s ‘KTP’ helped increase local MSME transactions> 6x

Various programs were presented, one of which was the Kumpulan Toko Pilihan (KTP), which started in October 2020 ago. “This program aims to make it easier for people to get a variety of products from local sellers as well as to help local sellers maintain their business and contribute to the regional economy,” continued Trian.

Since it was first held, the transactions of sellers who participated in the KTP program has managed to increase by 5x. Boho Baby, a local business from Semarang who sells various baby equipment, recorded a 6x increase in transactions due to its participation in the KTP program.

In addition, the number of new buyers at Tokopedia – in cities that are the focus of the RGX Team – such as Medan, Palembang, Bandung, Semarang, Surabaya, Malang and Makassar, has also increased by up to 11x.

Trian and his team have also consistently collaborated with various strategic partners, including local governments, in order to accelerate the adoption of digital platforms for as many local MSMEs as possible. For example, through online activities, such as the Jatim Fair and the Festival Produk Lokal Kota Batu.

“Tokopedia is proud to be able to witness closely how local MSMEs continue to strive to maintain business continuity and jobs, especially in the midst of a pandemic like this,” said Trian.

During the pandemic, sellers on Tokopedia, which are almost 100% local MSMEs, are known to have increased from more than 7.2 million sellers (January 2020) to more than 10 million now.

He also conveyed the next strategy, “We will continue to #AlwaysPresentAlwaysAble (#SelaluAdaSelaluBisa) to support the existence and development of local MSMEs through various initiatives, collaborations, as well as digital innovation.”


About Tokopedia

Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.

Media Contact

PR Team Tokopedia | pr@tokopedia.com

Amalia RizqytaAmalia Rizqyta

Related Articles

Fashion Products Remain Highly Sought After, Tokopedia and Dekranas Launches Festival Fashion Lokal Jawa Barat
Behind The Scene
Fashion Products Remain Highly Sought After, Tokopedia and Dekranas Launches Festival Fashion Lokal Jawa Barat
© 2009-2023, PT Tokopedia