Check out various online shopping trends for fashion products on Tokopedia and a series of promotions and exclusive collections of local fashion brands at Tokopedia Fashion Week 2023!
Jakarta, 5 July 2023 - In 2022, the Ministry of Tourism and Creative Economy of the Republic of Indonesia stated that the creative economy will make up 7.8% of the national economy. The fashion, culinary, and craft industries are the biggest contributors to this sector. The Ministry also highlights that Indonesia's creative economy, particularly in fashion, culinary, and crafts, has the potential to contribute up to 20% to the global creative economy.
"Tokopedia is holding Tokopedia Fashion Week 2023 to help boost the fashion industry's contribution to the domestic economy. This is Tokopedia’s annual campaign showcasing a diverse range of products from various local fashion brands. This year, Tokopedia Fashion Week facilitates several local fashion brands to collaborate with influencers and produce exclusive products, which can only be obtained through Tokopedia," said Head of Category Development Tokopedia, Aldhy Darmayo.
"Besides providing a wider stage for local fashion brands, Tokopedia Fashion Week also seeks to accommodate the high trend of online shopping for fashion products. Internal data reveals that fashion is one of the most popular product categories among Indonesian shoppers on Tokopedia in the first half of 2023," Aldhy added.
Tokopedia Fashion Online Shopping Trends: Transactions in Eastern Indonesia are Soaring
"The trend of online shopping for fashion products - women's, Muslim, and men's fashion - on Tokopedia continues to show positive numbers. Intan Jaya (Central Papua), Raja Ampat (West Papua), and Southwest Maluku (Maluku) regencies had the highest increase in the number of transactions in the Fashion category on Tokopedia in the first semester of 2023 compared to the first semester of 2022, with an average increase of more than 2.5 times," said Aldhy.
In the first semester of 2023 compared to the first semester of 2022, shoes, tops, and accessories are some of the best-selling products in the Women's Fashion category. For Muslim Fashion, men's Muslim clothing, women's Muslim dresses, and prayer items were some of the most purchased products. In men's Fashion, shoes, blazers, jackets, and batik were some of the most sought-after products.
"Tokopedia also recorded that Sampang (East Java), Muaro Jambi (Jambi), and West Aceh (Aceh) regencies had the highest increase in the number of sellers in the Fashion category on Tokopedia in the first semester of 2023 compared to the first semester of 2022, with an average an increase of almost 2.5 times," Aldhy added.
Tokopedia Fashion Week 2023 Overflows with Exclusive Collections of Local Fashion Brands
To accommodate the high demand for fashion products and further encourage the movement of the fashion industry in Indonesia, Tokopedia is holding the Tokopedia Fashion Week 2023 campaign until 16 July 2023. Through Tokopedia Fashion Week 2023, people can get a wide selection of curated fashion products – women's fashion, Muslim fashion, modest wear, and men's fashion – specifically from local fashion brands.
The public can also save more with online shopping for fashion products at Tokopedia Fashion Week 2023, as flash sales are starting from IDR 7,000, discounts of up to 99%, and various other attractive offers.
Tokopedia Fashion Week 2023 facilitates several local fashion brands, including Jolie Clothing, SARE studio, KAMI, INPACA, Callie Cotton, and SAVA Shoes, to collaborate with influencers and produce exclusive collections, which are only available on Tokopedia and are launched periodically during the Tokopedia Fashion campaign Week 2023 is underway.
Prioritizing Customers, Jolie Clothing Customers on Tokopedia Rises Significantly
Founded by Stefani Tan in 2014, Jolie Clothing focuses on offering fashion products that suit customer preferences. "In addition to providing ready-to-wear products, we also have a made-to-order service to adapt products to consumers' body sizes," explained Stefani.
"Since joining Tokopedia in 2018, the number of Jolie Clothing customers has increased significantly," said Stefani. At Tokopedia Fashion Week 2023, Jolie Clothing launched the exclusive 'Classy Coordinate' collection in collaboration with influencer and beauty doctor Amelia Gonta. This collection offers workwear that fits Amelia's character with a Jolie Clothing signature touch.
Tokopedia Seller SARE studio Employs Women Tailors Community in Bogor
Since 2015, SARE studio has offered a variety of everyday pajamas products. "We are collaborating with the tailor's community in Bogor, where most are women. Our products are comfortable to wear because they are made with good materials, and are pleasing to the heart because they can decompose back into the soil,” said Putri Andamdewi, owner of SARE studio.
"SARE studio really appreciates Tokopedia for supporting local fashion brands. Thanks to the Tokopedia campaign, SARE studio transactions can increase by up to 50% compared to the monthly average," said Putri. During Tokopedia Fashion Week 2023, SARE studio released the exclusive collection BIJOU, in collaboration with lifestyle influencer Dhatu Rembulan, designed with comfort in mind.
Surabaya Local Fashion Brand KAMI Orders Soar 10X Thanks to Tokopedia
KAMI was founded by Michelly Mondong and Livia Tan in 2019 and offers a variety of bag products. “Initially, we made hampers of bags for family events. The response turned out to be very positive. This bag, the Keira Bag, became our first collection,” said Michelly.
"Thanks to exclusive campaigns and launches on Tokopedia, KAMI orders can increase up to 10 times," said Michelly. At Tokopedia Fashion Week 2023, KAMI released an exclusive collection, The IT Bag, in collaboration with lifestyle influencer Anissa Aziza. With a minimalist and aesthetic design, this collection will be released on 7 July 2023, exclusively on Tokopedia.
Inspired by Alpaca, Bandung Fashion Industry Player INPACA Does Business on Tokopedia
Fransisca Cika and Mel Yohana founded a local fashion shoe brand from Bandung INPACA in 2019. “We were inspired by the alpaca, an attention-grabber animal, so anyone who sees it will like it and be interested. In producing the product, we cooperate with a group of artisans in West Java and offer shoes with a classic contemporary design," said Fransisca.
"We joined Tokopedia because Tokopedia users, especially women, really fit the INPACA target," explained Fransisca. At Tokopedia Fashion Week 2023, INPACA launched the exclusive collection, The Obsession, collaborating with fashion influencer Delvanni and presenting block heels, flat shoes, and flat sandals with a playful and eccentric concept.
Tokopedia Sustainable Fashion Seller Callie Cotton Stretches a Unique Contemporary Design
Callie Cotton, a local fashion brand that presents a variety of fashion products, tops, bottoms, and outerwear, was founded in 2017. “Callie Cotton, which means beautiful in Greek, wants to provide products to make those who wear them feel beautiful and confident with their uniqueness. We joined Tokopedia in early 2018 to expand our market reach to all regions in Indonesia," said Paola Yuktipada, Owner of Callie Cotton.
Callie Cotton applies a fashion-conscious brand approach with her products, providing the latest fashion trend products with good quality and unique designs. At Tokopedia Fashion Week 2023, Callie Cotton launched an exclusive collection, Callie x Elxi, in collaboration with Elxi Elvina, a fashion influencer.
Online Focus, Bogor Local Fashion Brand SAVA Shoes Increase Turnover 300%
A shoe manufacturer from Bogor, SAVA Shoes, offers heels, sandals, and flat shoes. “At first, we only focused on selling offline, but the pandemic forced us to change our business strategy. By utilizing the Tokopedia online platform, we can survive and continue to help the economy of the artisans we partner with," explained SAVA Shoes Business Owner, Linda Lo.
Linda added, "Thanks to digital platforms, especially Tokopedia, our turnover can increase by 300%." At Tokopedia Fashion Week 2023, SAVA Shoes launched the exclusive collection, In Her Shoes, collaborating with fashion influencer Valen Amijo by combining Valen's quirky style.
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