Jakarta, 5 May 2023 - After experiencing a significant surge in orders during Ramadan and Eid al-Fitr, businesses tend to face challenges in maintaining or increasing sales in the post-Eid period.
Growth Marketing Senior Lead Tokopedia, Maisyalina Agustina, , said, "Post-Eid al-Fitr can be said to be a new phase for business owners. This is a moment for business owners in Indonesia, especially MSMEs, to maximize their sales strategies to maintain and even increase transactions."
Online Selling Tips for MSMEs to Increase Sales after Eid al-Fitr
So that business owners can continue to maintain the existence of their businesses, Tokopedia through Maisyalina shared five online business tips to boost sales after Eid al-Fitr.
1. Evaluate the products being sold
“After Eid al-Fitr is a suitable time to evaluate the products being sold. Business owners can use the Analisa Wawasan Produk feature in the Tokopedia Seller application to monitor product performance and provide the necessary information to increase buyers' interest in the products sold," explained Maisyalina.
2. Find out the best-selling products on Tokopedia to ensure buyer interest
Learning about the market and buyer interests on Tokopedia can help business owners generate new strategies for their business. "Business onwers can use the Wawasan Pasar feature in the Tokopedia Seller application to study market conditions in-depth, such as best-selling products and popular keywords based on regions and categories," said Maisyalina.
In the first quarter of 2023, at Tokopedia, Household, Electronics, Food and Beverages, Fashion, and Health became some of the best-selling categories. "After getting a business idea after Eid al-Fitr, business owners can use the Rilisan Spesial feature to provide an exclusive impression and attract buyer interest in the products or collections that will be launched," added Maisyalina.
3. Pay attention to momentum and create attractive promotions
"Tokopedia can now be accessed by people in 99% of districts in Indonesia; a huge potential to be explored by business owners in Indonesia, especially local MSMEs. The right promotion strategy, accompanied by the right momentum, can help sellers on Tokopedia reach more buyers and strengthen their position in the market," explained Maisyalina.
“Business owners can use various features available on Tokopedia, such as Bebas Ongkir, Flash Sale Toko dan Diskon Toko. The number of sellers on Tokopedia during Ramadan 2023 who used these features recorded an increase of up to 3x compared to the Ramadan 2022 period," said Maisyalina.
Business owners are also advised to participate in a number of routine campaigns, such as Waktu Indonesia Belanja (WIB), Cantik Fest (Beauty, Fashion, and Household categories), Tokopedia NYAM (Food and Beverage category) to make their store and products easier for buyers to find.
4. Beautify the appearance of the store and products to attract more buyers
An attractive store appearance will increase buyers' interest in exploring the store page further. In addition, do not forget to update product photos to make them more attractive and ensure that the photos do not violate Intellectual Property Rights (IPR) regulations to increase buyers' trust in the store.
“Sellers can enhance the appearance of their shop page with the Tokopedia Store Decoration feature, which provides special templates designed specifically to suit the function and needs of each seller category. For example, the template for a food and beverage seller's shop will be different from that of an electronics or fashion seller," explained Maisyalina.
Photo: Special templates on the Tokopedia Store Decoration feature so that sellers can customize the design of their shop to match the product category being sold.
5. Utilize the comprehensive marketing solutions of Tokopedia Marketing Solutions
Business actors of various scales can take advantage of the various promotion channels offered by Tokopedia Marketing Solutions. One of them is on the Tokopedia homepage, by using promotional banners in premium locations ('Homepage Banner') and banners in other strategic locations ('Dynamic Channel').
With Tokopedia Marketing Solutions, business actors can also promote their products on the search page, for example, using the advertising feature to display their products at the top of the search page ('TopAds'), using promotional banners that appear across all consumer touchpoints ('Tokopedia Display Network'), and displaying products as popular searches ('Popular Search').
There are also ads on notification and messaging pages (including 'Broadcast Chat'), as well as maximizing social media advertising using richer targeting features from Tokopedia ('Marketing Services').
ESQA and SAFF & Co Sales Soar with the Support of Tokopedia Marketing Solutions, Some Even Reaching 218%
Tokopedia Marketing Solutions helps maximize the marketing efforts of business actors on Tokopedia. One of them is ESQA, the first vegan cosmetic brand in Indonesia, which has utilized TopAds, Broadcast Chat, Notification Ads, and the Tokopedia Display Network. ESQA has succeeded in increasing orders by 59% and revenue by up to 146%.
“ESQA was founded to inspire women to reach their maximum potential, so we collaborate with various partners such as Tokopedia with its Marketing Solutions to inspire more Indonesian women. Tokopedia Marketing Solutions complements advertising expertise with convincing execution capabilities. This allows ESQA to focus on product development and long-term strategies," said CEO & Co-Founder of ESQA, Cindy Angelina.
On the other hand, SAFF & Co, an example of a business actor in the Personal Care category on Tokopedia, also succeeded after utilizing Tokopedia Marketing Solutions. At the exclusive launch of the OSTARA product collection, SAFF & Co received advertising optimization support through the TopAds feature and succeeded in increasing revenue by 178% and sales by 218%.
"SAFF & Co continues to innovate and grow to meet the changing needs of the Indonesian people. Through Tokopedia Marketing Solutions, we can increase the effectiveness of our marketing efforts, so that we can offer products to the right people, with the right offer, and at the right time," explained Co-Founder of SAFF & Co, Santi Tan.
Tokopedia also provides various relevant educational materials to help business actors maximize sales, especially post-Eid al-Fitr. Other information related to developing a business can also be learned for free through the Tokopedia Seller Education Center.
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About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia. Tokopedia is part of the GoTo Group, the largest digital ecosystem in Indonesia, consisting of Gojek, Tokopedia and GoTo Financial.