Medan, March 30, 2021 – Tokopedia continues to prioritize hyperlocal initiatives in various cities in Indonesia to help sellers, including local MSMEs in Medan, improve competitiveness through the use of technology.
Head of Regional Growth Expansion (RGX) Tokopedia, Trian Nugroho, said, “The Kumpulan Toko Pilihan Medan (KTP) campaign is a manifestation of this initiative. In practice, local MSMEs in Medan will receive assistance in starting and growing their online businesses, as well as being featured on a special page in Tokopedia.”
This campaign was met with great enthusiasm. During February 2021, KTP Medan recorded an increase in the number of buyers to more than 2.5 times compared to the previous month. Food and Beverage, Health and Personal Care, and Electronics are the most sought after categories.
“The number of transactions through the Medan KTP campaign has also increased by more than 2.5 times. Fog Apothecary and Aloya Coffee are examples of local MSMEs in Medan that have felt the positive impact of the Medan KTP campaign,” explained Trian.
Vivi Tantri-Fog Apothecary, Experience Increased Turnover
Vivi Tantri, started the Fog Apothecary business, which sells essential oils and natural home fragrances in 2016. Vivi decided to join Tokopedia in 2018 to reach a wider audience.
“Through Tokopedia, my products can be enjoyed by customers from outside Medan, such as Bali to Kalimantan. Since joining Tokopedia, my turnover has increased by more than 100%,” said Vivi.
During 2020, Fog Apothecary transactions increased dramatically. “The increase can reach nearly 7.5 times. Linen spray, insect repellant and morning mist became the best selling products during the pandemic,” added Vivi.
Lian Purba-Aloya Coffee, Maximize Sales through Features on Tokopedia
Lian Purba, a local coffee business from Medan, has seen an opportunity to sell coffee beans and coffee roasting services through Aloya Coffee since 2017.
He and his two business partners are working with around 30 coffee farmers in various regions in Indonesia, including North Sumatra and Aceh, to supply quality coffee beans. “Every coffee bean that we serve comes directly from local farmers,” said Lian.
Lian said that in addition to collaborating through digital platforms, local sellers must also innovate in order to continue to be relevant to the community, “For example, we will make ready-to-drink coffee variants with real durian meat in the future.”
In connection with the hyperlocal initiative, in addition to the Medan KTP, Tokopedia also launched the Keluarga Tokopedia (Tokopedia Family), a forum to facilitate sellers, especially local MSMEs, to share information and inspiration in creating online business opportunities.
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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