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Tokopedia Intensifies Hyperlocal Initiative Ahead of 12th Anniversary


Tokopedia Intensifies Hyperlocal Initiative Ahead of 12th Anniversary

Indonesia, August 5, 2021 – Since it was first established on August 17, 2009, Indonesian technology company Tokopedia has consistently supported millions of sellers—of which almost 100% are MSMEs—on its platform and created many opportunities through the use of technology.

“Tokopedia’s mission of democratizing commerce through technology in Indonesia can only be realized if people from all over the country have the same opportunity in finding everyday products and creating new business opportunities even amid the pandemic. This is why created the Hyperlocal initiative, which Tokopedia will continue to develop in the years to come,” revealed Tokopedia’s Senior Lead Regional Growth Expansion (RGX), Ivander Wijaya.

The initiative, which was launched in mid-2020, has sparked an increase in transactions made through Tokopedia during Q2 2021 compared to the same period in the previous year. In the Greater Jakarta area, for example, Health and Personal Care, Fashion, Mom & Kids as well as Kidswear, Beauty, and Automotive are some of the most popular categories among buyers.

While in Palembang, categories such as Mother & Kids and Kidswear, Fashion, Health and Personal Care, Food and Beverage, and Beauty experienced significant growth during Q2 2021 compared to Q2 2020.

Hyperlocal Initiative to Accelerate Local MSME Digitalization

Kumpulan Toko Pilihan (KTP) is one of the main campaigns being offered by Tokopedia’s Hyperlocal initiative. “Since I joined the Tokopedia’s KTP program in Palembang at Tokopedia, sales have increased rapidly by up to 3 times, coupled with a 30 percent increase in revenue,” said the owner of Warung Bu Neneng, Rita Damayanti.

Tokopedia also routinely held Waktu Indonesia Belanja (WIB) Lokal on the 25th and lasted until the end of every month. “Since we participated in WIB, our daily sales have doubled. Even during PPKM, our revenue reached tens of millions,” explained Daniel Christian, owner of Sniff Sniff Jakarta.

Together with the central and various local governments of Indonesia, Tokopedia also founded the Market Digitization initiative. “We established this initiative to help merchants from traditional markets in regions such as Tangerang, Bandung, Yogyakarta, Makassar, Bandung Regency to Tasikmalaya and encourage them to adapt to the pandemic by using technology,” said Emmyiryzan, Head of Tokopedia’s Public Policy and Government Relations Division.

Hyperlocal Makes It Easy for Communities to Purchase Daily Needs at an Affordable Price

The various programs and campaigns of the Hyperlocal initiative were created not only to make it easier for local MSMEs but also the wider Indonesian community. For example,  TokoMart, which utilizes geo tagging technology, allows people to easily purchase daily needs—from basic food products to other household needs–from nearby sellers, making shopping more efficient than ever.

Currently, TokoMart is available in the Greater Jakarta area, Bandung, Semarang, Medan, Surabaya, and will soon expand to other cities.

The public can now also fulfill their tax obligations easily and safely using Tokopedia. “Through the partnership between Tokopedia, the Ministry of Finance, and various local governments, people can now pay their land and building tax (PBB), E-Samsat, and more than 900 various tax types online using their smartphones,” concluded Emir.


About Tokopedia

Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.

Media Contact

PR Team Tokopedia | pr@tokopedia.com


Amalia RizqytaAmalia Rizqyta

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