Indonesia, June 27, 2022 – Tokopedia, an Indonesian technology company and part of the GoTo Group (consisting of Gojek, Tokopedia, and GoTo Financial), continues to improve its online shopping experience through various digital innovations – especially for iOS users.
Tokopedia’s Head of Engineering (iOS) Tonito said, “To improve the shopping experience for iOS users, we introduce the ‘Belanja Bersama’ feature on the Tokopedia app. This feature allows users to shop online, together with family and friends, regardless of the distance between them."
"Before the pandemic, we used to go to malls with our friends and family to shop. Normally, we could show one another the products we wanted to buy and discuss them in person. The Belanja Bersama feature hopes to bring that experience of togetherness online,” Tonito added
The feature leverages SharePlay technology from iOS 15.1 and newer iOS versions, which allows users to connect and discuss with their shopping partner in real-time while browsing and selecting items on the Tokopedia app.
The Belanja Bersama feature is simple and practical. Those who use iOS start by placing a call through FaceTime. After, open the home screen, open the Tokopedia app, and tap the ‘Start SharePlay’ icon. Each of the participants on FaceTime will then have joined SharePlay and can invite others to join.
Once joined, each user can start freely browsing for items on Tokopedia. If a participant sees an item he/she likes, that person can click the ‘Share’ button on the bottom panel, and other users will immediately receive a notification regarding the shared item in the form of a link to the item’s Tokopedia page. That way, all participants can begin looking at the item.
All members can discuss and share their favorite products on Tokopedia during this SharePlay session. After discussing and finding the right item, users can immediately purchase it through the app.
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About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia. Tokopedia is part of the GoTo Group, the largest digital ecosystem in Indonesia, consisting of Gojek, Tokopedia and GoTo Financial.
Contact Media
Tim PR Tokopedia | pr@tokopedia.com