Indonesia, 23 August 2022 - Tokopedia, the e-commerce marketplace of GoTo Group, Indonesia’s largest digital ecosystem, has launched its first subscription plan, ‘PLUS by GoTo’ to Java-based users on its platform. ‘PLUS by GoTo’ offers users unlimited free shipping with faster order processing time, priority services, and other exclusive benefits from GoTo’s strategic partners, such as Halodoc and Vidio.
Anthony Wijaya, Director/Head of Marketplace of GoTo Group, stated, “PLUS by GoTo is a prime example of how we can unlock synergies across our ecosystem to offer more value for customers. As the only e-commerce player with a fleet powered by a market leading on-demand platform, we are able to deliver a next level of service and enhance engagement with our platforms, which we believe will foster long lasting customer loyalty.”
Gabriella Kawilarang, Head of Product Tokopedia, said, “People have truly embraced online shopping as a result of the pandemic. However, as Indonesia is the world’s largest archipelagic country, shoppers here face a number of logistical issues, one of which is shipping costs. Many Indonesians look for low-cost, even free delivery without any quotas. PLUS by GoTo presents itself as a solution to this problem, with which our customers can shop worry-free on Tokopedia, without having to track delivery fees.”
The PLUS by GoTo subscription package fee is designed to be affordable, starting at IDR 150,000 for six months during the initial promotion period. This works out to around IDR 25,000 per month for unlimited free shipping, including same-day delivery with faster order processing time, on hundreds of millions of products available on Tokopedia, compared to quota restrictions that currently apply for free-delivery promotions.
PLUS by GoTo also offers an array of exclusive promotions, discounts and other offers to positively impact the day-to-day life of customers. PLUS subscribers can get discounted medicine and doctor consultations through Halodoc, FIFA World Cup Qatar 2022™ stream vouchers discounted up to 99% through the Vidio app, exclusive Tokopedia NOW! coupons, prioritized service from Tokopedia Care, and many more benefits through upcoming new partner launches.
The new membership program demonstrates the group’s commitment to create a better customer experience and deliver benefits that cover all aspects of Tokopedia’s customers’ lives.
“Moving forward, PLUS by GoTo will be gradually introduced to more parts of the GoTo ecosystem and will be expanded to more regions so it can be enjoyed by more Indonesians in the near future. With PLUS by GoTo, we hope to help break down barriers in online transactions and help more Indonesians contribute to the national economic recovery through digital channels,” concluded Gabriella.
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About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia. Tokopedia is part of the GoTo Group, the largest digital ecosystem in Indonesia, consisting of Gojek, Tokopedia and GoTo Financial.
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