Jakarta, 14 September 2023 - People still choose online shopping to meet various post-pandemic needs. This is in line with a report that states that 82% of Indonesians choose to shop for various necessary products via e-commerce platforms.* This high level of public interest is also reflected in online shopping trend data on Tokopedia throughout the third quarter of 2023.
Corporate Affairs Lead Tokopedia, Antonia Adega said, "Several of the best-selling product categories on Tokopedia during the third quarter of 2023 include Fashion, Automotive, Electronics, Household and Groceries (such as Food and Beverages, Health and Body Care)." Tokopedia also revealed online shopping trends throughout the third quarter of 2023 compared to the second quarter of 2023.
Take a peek at online shopping trends for the third quarter of 2023 and Tokopedia promos to save even more
"In the Fashion product category on Tokopedia, traditional clothing, chef uniforms, and long johns are some of the best-selling products, with an average increase in transactions of almost 1.5 times. To accommodate the high public demand for women's, men's, and Muslim fashion products or modest wear, Tokopedia is holding campaigns, such as Women in Style and Galeri Fashion Pria, with prices starting at IDR 50,000 and cashback of up to IDR 500,000," said Antonia.
In the Automotive product category, some products that people buy most through Tokopedia are cars, motorbikes, and helmet locks, with an average increase in transactions of almost 1.5 times. "People can get various automotive products through Tokopedia Garage with discounts of up to 90%," said Antonia.
In the Electronic product category, some of the best-selling products on Tokopedia include computer monitors, optical drives, and digital book reading devices (e-readers), with an average increase in transactions of almost two times.
The high trend of online shopping for e-readers aligns with National Library data, which states that the level of Indonesian reading hobby has increased with a national average of 63.8 points.** Tokopedia also provides Mega Electrodeals to make it easier for people to get electronic products such as e-readers with flash sales up to IDR 1 million.
"In the Home Living product category on Tokopedia, food and beverage packaging (such as food paper bags, food cardboard boxes, and paper rice bowls), decorations (such as slingers, Christmas tree lights and Christmas trees) and mailboxes are some of the best-selling products, with an average increase in transactions of more than 3.5 times," said Antonia.
"The data shows that environmentally friendly packaging for food and beverages is increasingly popular with the public. Tokopedia is launching the Tokopedia Hijau movement to encourage buyers, sellers, and strategic partners to take action in protecting the environment,” explains Antonia. This aligns with GoTo's Three Zero commitments, specifically Zero Waste.
Antonia also explained, "In the Groceries product category on Tokopedia, nausea and digestive medicine, foot spray, and apple cider vinegar are some of the best-selling products, with an average increase in transactions of more than 10.5 times."
"To make it easier for people to access daily necessities or groceries, such as food and beverages, health and body care products, Tokopedia is holding various campaigns," said Antonia. For example, Tokopedia NYAM! offers various food and beverage products with flash sales starting from IDR 10,000; Tokopedia Beauty provides various body care products, also with flash sales starting from IDR 10,000; and Tokopedia Zona Sehat which offers a wide selection of health products with flash sales of up to 90%.
Hyperlocal Tokopedia pushes the number of sellers in several regions to increase 4.5 times
Currently, on Tokopedia, there are more than 14 million sellers, of which almost 100% are MSMEs. On the other hand, people in 99% of sub-districts in Indonesia can access more than 1.8 billion registered products at transparent prices through Tokopedia.
"To continue to increase the competitiveness of MSMEs in all regions in Indonesia so that they have the same opportunity to create business opportunities, as well as making it easier for buyers to get a wider variety of needed products more quickly and efficiently, Tokopedia continues to intensify its Hyperlocal initiative," explained Antonia.
Antonia added, “Hyperlocal Tokopedia applies geo-tagging technology and has various manifestations. The Kumpulan Toko Pilihan (KTP) is a curated page of sellers' products closest to the buyer's location. There is also Dilayani Tokopedia, an order fulfillment service that allows sellers to store products in Tokopedia's smart warehouses in areas with high demand."
"Thanks to the Hyperlocal initiative and its manifestations, several regions in Indonesia experienced the highest increase in the number of transactions, including Dogiyai (Central Papua), Southwest Maluku (Maluku), Banggai Laut (Central Sulawesi), North Kolaka (Southeast Sulawesi) and the Sula Islands (Maluku North) with an average increase of almost 3.5 times," said Antonia.
Meanwhile, several regions in Indonesia experienced the highest increase in the number of sellers, including East Bolaang Mongondow (North Sulawesi), Boalemo (Gorontalo), Southwest Sumba (East Nusa Tenggara), Bombana (Southeast Sulawesi), and West Southeast Maluku (Maluku) with an average increase of more than 4.5 times.
"Tokopedia recorded that the furthest delivery in the third quarter of 2023 occurred from Central Aceh to Jayapura for coffee products," added Antonia. "We also see a positive impact on economic growth thanks to the presence of Hyperlocal Tokopedia in various regions in Indonesia. Based on research by Tokopedia and the Institute for Development of Economics and Finance (INDEF), throughout 2019-2021, the average percentage of economic growth in cities without Hyperlocal was recorded at 1.26%, while in cities with Hyperlocal Tokopedia, the figure was higher at 2.78%," concluded Antonia.
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About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia. Tokopedia is part of the GoTo Group, the largest digital ecosystem in Indonesia, consisting of Gojek, Tokopedia and GoTo Financial.
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