Indonesia, 24 June 2022 – Daily activities are slowly returning to normal, including work. Previously, most people had to work from home (WFH), but now, many are returning to their respective offices to work from the office (WFO).
Nevertheless, the enthusiasm towards online shopping still remains relatively high. AVP of Category Development Tokopedia, Falah Fakhriyah, said, “Tokopedia noted that fashion is still one of the most purchased categories during the first quarter of 2022.” Through Falah, Tokopedia shares five fashion recommendations for WFO.
1. Dress – Nowadays, there are more fashion item varieties for the office, including dresses that come in a colorful array of motifs and designs. One of them is Batik Kultur by Dea Valencia, which features various unique Indonesian batik dresses.
2. Blazer – When worn, blazers exude a professional and elegant look. Not only is it perfect for formal occasions, blazers can also be an ideal fashion item for semi-casual settings in the office.
Fashion lovers can find the perfect blazer in one of Tokopedia’s official stores, Blzr.Id, that offers stylish blazers in a variety of motifs, models and colors.
3. White Blouse – A must-have for all fashion lovers to wear to the office is a white blouse, as it can easily be complemented with various types of clothing, from skirts to jeans. A white blouse could also be worn as outerwear.
MASSHIRO&Co is Tokopedia’s official store of choice for fashion lovers to get that perfect white or other neutral colored blouse.
4. Wide-leg Pants – Wide-leg pants are amongst the trendiest fashion items this year. Not only is it comfortable to wear, but it will also give that professional look when combined with a shirt or blouse.
Fashion lovers who are looking for a stylish yet comfortable outfit to wear to the office must check out Ecinos to get the latest wide-leg pants.
5. Modest Wear - Modest wear has been increasingly more popular amongst women, as it offers a loose silhouette and does not reveal a woman’s physical features. Furthermore, the Indonesian Ministry of Tourism and Creative Economy is currently focusing on making Indonesia the global center for modest wear.
“One of the local businesses that offers modest wear in Tokopedia is Yuna and Co. In the first quarter of 2022, Yuna and Co has seen a four-fold increase in its transactions compared to the same period last year. This shows that modest wear has become Indonesia's much sought-after product,” said Falah.
Tokopedia is conducting numerous campaigns to fulfill the need for fashion products, one of which is Women In Style. Through this online campaign, fashion enthusiasts can shop for various high quality fashion collections while enjoying a discount of up to 90% and flash sales starting from Rp9.000.
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About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia. Tokopedia is part of the GoTo Group, the largest digital ecosystem in Indonesia, consisting of Gojek, Tokopedia and GoTo Financial.
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