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Tokopedia Relaunches Loyalty Program ‘TokoPoints’


Tokopedia Relaunches Loyalty Program ‘TokoPoints’

Indonesia, 5 April 2021 – Tokopedia’s loyalty program, TokoPoints, has been relaunched. Users can earn TokoPoints for every physical product purchase using any payment method.

TokoPoints can be exchanged – with no minimum/maximum point redemption limits – for all transactions of physical products, as well as various digital products. Additionally, for physical product transactions, TokoPoints can be combined with other promos and free shipping simultaneously.

“With the evolving TokoPoints loyalty program, we aim to improve customers’ shopping experience and provide more benefits in Tokopedia ecosystem,” explained Senior Lead Product Manager (Retention & Loyalty) Tokopedia, Gabriella Kawilarang.

Gabriella also said, “Online shopping is increasingly becoming a mainstay for Indonesians in the midst of the pandemic. It can be seen from the growing number of monthly active users of Tokopedia, which has exceeded 100 million.”

Tokopedia also noted that Food and Beverages, Pet Care, Health and Wellness, Party Supplies and Crafts as well as Books categories were the five categories with the highest increase in transactions during the first quarter of 2021.

“This trend has prompted Tokopedia to relaunch TokoPoints, which is expected to offer greater added value to users. This is a manifestation of our commitment to being always available and possible (#SelaluAdaSelaluBisa) in making people’s lives easier even during the pandemic,” added Gabriella.

Tokopedia users can obtain complete information regarding TokoPoints on the following page: https://www.tokopedia.com/discovery/tokopoints.

“Tokopedia will continue to collaborate with strategic partners to provide a more inclusive, attractive, and efficient shopping experience with special offerings and transparent pricing, all within fingertips,” said Gabriella.

“This joint effort is hoped to encourage more people to adopt digital platforms, both in fulfilling their daily needs and achieving more, for the sake of helping the recovery of the Indonesian economy through technology,” concluded Gabriella.


About Tokopedia

Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.

Media Contact

PR Team Tokopedia | pr@tokopedia.com


Amalia RizqytaAmalia Rizqyta

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