Jakarta, March 25, 2022 – As Ramadan 2022 approaches, the Food & Beverage, Beauty, Fashion, Personal Care, Mom & Baby, and Kid’s Fashion categories saw a surge in transactions on Tokopedia.
"On the other hand, hamper sales have nearly doubled compared to the same period last year. They are one of the most popular products among our customers by far,” revealed Puput Hidayat, Tokopedia’s VP of Seller Experience.
Puput also disclosed that Tokopedia has prepared various campaigns aimed at making shopping for Ramadan necessities more efficient, such as the Sambut Bulan Puasa program that provides customers with amazing discounts and cashback offers.
Customers looking for the latest in Muslim fashion can also check out Modest on Trend, which is a section that showcases a curation of products from Muslim fashion MSMEs. “In addition, starting March 25, Tokopedia's monthly shopping festival Waktu Indonesia Belanja (WIB) will also launch a Ramadan Extra edition. There will be many attractive offers that will make shopping before and during Ramadan more enjoyable,” added Puput.
Tokopedia has also provided business owners with a variety of educational materials to better prepare their businesses for the month of Ramadan. Furthermore, local MSMEs can access helpful information included in the #SIAPRAMADAN 2022 curriculum through Pusat Edukasi Seller.
The #SIAPRAMADAN2022 curriculum is offered at various levels – beginner, intermediate. and advanced – tailored to the needs of every business owner. It contains various online courses or webinars that can help businesses maximize their sales during Ramadan. More information is also available to sellers via the @tokopediaseller social media account.
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