Indonesia, 27 December 2021 - Online shopping continues to be people's choice to meet their needs. Thus, Tokopedia announced several interesting findings of people's online shopping behavior, especially in eastern Indonesia, towards the end of 2021.
External Communications Senior Lead Tokopedia, Ekhel Chandra Wijaya, said, "We noted an almost 1.5x increase in the number of sellers, especially in eastern Indonesia, towards the end of 2021 compared to the same period in the previous year."
This increase was driven by various initiatives that Tokopedia has launched, one of which is the initiative and a series of derivative programs that continue to increase public enthusiasm for online shopping, which also encourages the increase in the number of sellers at Tokopedia.
The Hyperlocal initiative is tailored to the needs of each region and aims to bring customers closer to the nearest seller so that people can shop more efficiently and provide MSMEs with the same opportunities throughout Indonesia to grow.
On the other hand, the number of transactions on Tokopedia has also increased. Tokopedia noted an almost 2x increase in transactions, especially in eastern Indonesia, towards the end of 2021 compared to the same period in the previous year.
Especially in eastern Indonesia, Health and Personal Care, Fashion, Food and Beverage, and Electronics are some of the best-selling categories on Tokopedia towards the end of 2021.
The owner of , Marice, is an example of an MSME from Papua who has benefited from selling online at Tokopedia. “Since the second quarter of 2021, the number of my transactions has increased 3 times compared to before. Through Tokopedia, I can also reach all of Indonesia and even reach Aceh.” explained Marice.
"Tokopedia in the future will continue to be committed to #SelaluAdaSelaluBisa in helping people adapt to the new era through technology. We will continue to strive to collaborate with strategic partners to create the best innovations," concluded Ekhel.
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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