Jakarta, April 25, 2022 – Tokopedia recently revealed that during the Tokopedia Ramadan Ekstra campaign (data from March 25 to April 20, 2022), the Food & Beverage, Healthcare, Household Items, Electronics, and Personal Care categories saw a surge in transactions on the marketplace compared to the same period last year.
“Ramadan and Eid parcels containing chocolates, cookies, and air freshener diffusers are examples of the items most sought after among Tokopedia customers," said Tokopedia’s Head of External Communications, Ekhel Chandra Wijaya.
Meanwhile, in the run-up to Eid 2022 (data from April 11-20, 2022), the categories with the highest increase in the number of transactions compared to the same period in the previous year were Food and Beverages, Fashion, Personal Care, and Beauty.
In the Food and Beverage category, items such as ready-to-eat foods and beverages, tea, and fruit hampers were the most popular among consumers. In the Fashion category, apparel such as ihram clothing, children's headscarves, and women's batik jackets became best sellers.
In the Personal Care category, the best-selling products were perfumes for women, special hair perfumes, and sunscreens. And in the Beauty category, some of the most popular products include mascara, sunscreens, and face powders.
A number of initiatives aimed at consumers and local MSMEs in Indonesia have also contributed to the growth of these shopping trends during Ramadan and in the run-up to Eid 2022. One such initiative is Tokopedia Ramadan Ekstra, the largest annual Ramadan shopping tradition on Tokopedia, which runs through April 30, 2022, this year.
Another example of these Tokopedia-led initiatives is Tokopedia NOW!, a 7-day, 24-hour service that allows customers to have everyday goods (groceries, meat, vegetables, fruit, etc.) delivered within two hours following payment. “Tokopedia NOW! is open 24 hours a day, which means that customers can now shop for groceries even two hours before sahur,” added Ekhel.
Tokopedia also continues to intensify its Hyperlocal initiative to bring buyers closest to the nearest sellers through campaigns such as Kumpulan Toko Pilihan (KTP). There is also a Ramadan in Style campaign that engages local MSMEs in the fashion industry, including Muslim clothing stores such as Wearing Klamby. Thanks to the campaign, Wearing Klamby experienced a 300% increase in the number of transactions during Eid 2021.
Tokopedia also organized the Parsel Ramadan campaign in which thousands of parcels were offered at prices as low as Rp. 50.000. Dekayu Indonesia is an example of an MSME that directly benefited from this campaign, with its sales more than quadrupled during Ramadan 2021 compared to the same period in the previous month. Tokopedia also produced the #SIAPRAMADAN 2022 educational materials and shared them through Pusat Edukasi Seller to help MSMEs maximize their sales during the holy month.
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About Tokopedia
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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