Jakarta, 5 November 2025 - The double-date campaign Promo Guncang 10.10 on Tokopedia and TikTok Shop by Tokopedia (TikTok Shop) has proven to drive local digital economic growth. On Tokopedia, regions such as West Papua, Gorontalo, and South Kalimantan recorded the highest transaction increases during the campaign period, while on TikTok Shop, Southeast Sulawesi, Maluku, and Jambi saw the strongest growth. To further accelerate digital economic development across Indonesia, both platforms are rolling out Promo Guncang 11.11, culminating on November 11, 2025.
This year, the digital sector is projected to contribute 8% to Indonesia’s GDP, with potential to rise to 9–10% by the end of 2025. E-commerce remains the key driver, accounting for around 72% of the country’s total digital economy. Indonesia is now the largest digital market in Southeast Asia, with an estimated potential of US$600 billion by 2030.
“As part of our ongoing efforts to boost Indonesia’s digital economy, we run monthly nationwide campaigns across Tokopedia and TikTok Shop — starting with Gajian Sale on the 24th or 25th of each month, followed by Promo Guncang, which peaks on the next month’s double date. These initiatives have led to a 46.8% increase in the number of sellers, showing that more entrepreneurs trust both platforms to #SellComfortably, while average orders have grown by 45%,” said Stephanie Susilo, Senior Director of Tokopedia and TikTok E-commerce Indonesia.
The top-performing product categories during Promo Guncang 10.10 included Mobile Phones & Tablets, Automotive, Food & Beverages, Beauty & Personal Care, and Muslim Fashion. “The strengths of both e-commerce platforms continue to complement each other in driving business growth across industries and categories. We encourage sellers to leverage Tokopedia and TikTok Shop simultaneously to tap into Indonesia’s vast market potential — especially during key moments like double-date campaigns,” Stephanie added.
#ShopSafe during Tokopedia and TikTok Shop’s Promo Guncang 11.11
At the peak of Promo Guncang 11.11, shoppers could enjoy various benefits that made their #ShopSafe experience even more affordable — including Tokopedia’s “Dibayarin Tokopedia” shopping rewards worth up to hundreds of millions of rupiah, discounts of up to Rp1.2 million, 99% vouchers, and flash sales starting from Rp11,000. On TikTok Shop, shoppers also enjoyed discounts of up to Rp1.1 million, 50% vouchers, and free shipping with no limits.
According to data, the Gajian Sale and Promo Guncang campaigns contributed to an average transaction increase of 58.4% in the Food & Beverage category and 75.5% in Electronics & Automotive. “Food and beverages directly affect health, while electronics and automotive products are typically higher-value items. When data shows strong transaction growth in these categories, it means more shoppers trust that they can #ShopSafe through both Tokopedia and TikTok Shop,” said Stephanie.
Promo Guncang 11.11 Grand Surprise: Tokopedia x Duolingo Collaboration
Something different is happening in this year’s Gajian Sale and Promo Guncang 11.11 2025 series. The campaign is enlivened by an exclusive collaboration between Tokopedia and the world’s most popular language-learning app, Duolingo, featuring their iconic green mascots — Toped and Duo — who share a striking resemblance.
Since October 25, 2025, Toped and Duo have appeared side by side across social media, digital publishers, and outdoor media, playfully showcasing a lighthearted rivalry. Jonathan Theon Locanawan, Head of Marketing at Tokopedia, previously shared that this collaboration is part of Tokopedia’s effort to stay relevant while strengthening brand equity and showcasing the power of intellectual property (IP) marketing as a local brand.
Beyond that, the collaboration reflects a shared belief that partnership and innovation can create real impact and serve as a positive example for the broader digital industry. So far, the most popular content from this collaboration has been the Tokopedia x Duolingo Collaboration Announcement, which achieved 80.74% higher impressions and engagement compared to regular content. At the upcoming Promo Guncang 11.11 peak on November 11, 2025, Toped and Duo are set to bring something truly special.