Jakarta, 29 October 2025 — In collaboration with Tokopedia, TikTok Shop by Tokopedia (TikTok Shop) recorded an 82% increase in Fashion category orders nationwide in Q3 2025 compared to Q3 2024. To further drive sustainable growth, Tokopedia and TikTok Shop have officially become the exclusive e-commerce partner of Jakarta Fashion Week (JFW) 2026.
This initiative is expected to serve as a positive catalyst for Indonesia’s economic growth, considering that the fashion industry contributes 17.6% to the creative economy’s added value—equivalent to Rp225 trillion.[1] Moreover, the fashion sector accounts for 17% of the total 25 million jobs generated by Indonesia’s creative economy.[2]
“The collaboration between Tokopedia and TikTok Shop with JFW 2026 bridges the digital shopping experience with the prestigious fashion event, supporting local fashion brands that power Indonesia’s creative economy. As the exclusive e-commerce partner, the special JFW 2026 collections from various fashion labels—all of which are local brands—can now be accessed safely, conveniently, and affordably, only through Tokopedia and TikTok Shop,” said Stephanie Susilo, Senior Director of Tokopedia and TikTok E-commerce.
Participating brands include Vivi Zubedi, Mayoutfit, Minimal, Bwbyaz, Geulis, and Heaven Lights. Consumers can enjoy exciting promotions such as special discounts and cashback offers on exclusive JFW 2026 collections from these brands, only on Tokopedia and TikTok Shop.
#ShopSafe for Exclusive JFW 2026 Collections on Tokopedia & TikTok Shop
“The majority of brands collaborating with us for JFW 2026 operate ‘Mall’ stores. Mall stores on Tokopedia and TikTok Shop guarantee 100% authentic products, free shipping, and a 15-day free return policy. This means that in addition to offering special discounts and cashback on exclusive JFW 2026 products, these brands also prioritize a #ShopSafe experience for users,” Stephanie explained.
The latest JFW 2026 collections from Vivi Zubedi, Mayoutfit, Minimal, Bwbyaz, Geulis, and Heaven Lights are also made more affordable through the New Arrival Day campaign on Tokopedia and TikTok Shop. The local brands’ Earthly Allure theme showcases soft, natural color palettes paired with elegant accessories—aiming to inspire new fashion trends in Indonesia.
Official JFW 2026 Brands Can #SellComfort on Tokopedia & TikTok Shop ‘Mall’
The Mall ecosystem on Tokopedia and TikTok Shop is dedicated to sellers with intellectual property (IP) certificates and other official licenses, ensuring they can #SellComfort. Mall sellers—like most JFW 2026 participants—also enjoy additional benefits such as access to exclusive features and special marketing campaigns like JFW 2026, helping boost their sales performance.
In the first half of 2025, TikTok Shop by Tokopedia recorded a fourfold increase in the number of Mall sellers. Some of these sellers even achieved over 15-fold transaction growth on average. “The list of brands with the highest transaction growth is dominated by local brands, including MSMEs. This proves that the Mall ecosystem is highly inclusive and empowering,” Stephanie concluded.
6 Local Brands from Tokopedia–TikTok Shop & JFW 2026 Collection
1. Vivi Zubedi
Showcasing eight exclusive looks featuring structured silhouettes, loose cuts, and the brand’s signature “VZ” monogram motif, this collection embodies VIVIZUBEDI’s distinctive character through a palette of black, pale pink, and soft beige, blending strength with softness. Two exclusive pieces,the VZ Sharlene Scarf, and the VZ Nadeleine Set, available in black, brown, pale pink, cherry red, and sage green, will be sold exclusively at Fashionlink, Tokopedia, and TikTok Shop during JFW 2026 (October 27–November 2, 2025).
“I truly appreciate the collaboration with Tokopedia and TikTok Shop at JFW 2026. This synergy is a real testament to how cross-industry support can strengthen local brand presence and bring pride to Indonesian fashion on a broader stage,” said Vivi Mar’i Zubedi, Founder, Executive Chairman & CEO of VIVIZUBEDI.
2. Mayoutfit
Mayoutfit explores a fusion of drapery, layered surfaces, and laser-cut embroidery that reflects both elegance and assertiveness. Using a palette of broken white, nude, beige, brown, and ash, combined with taffeta, silk, and organza, the collection represents a balance between femininity and modern character. Mayoutfit also collaborates with three muses: Heidy, Yaya, and Saritiw, who embody the image of graceful, modern young women.
“Our collection is available at the Fashionlink booth throughout JFW 2026, and online via Tokopedia and TikTok Shop: mayoutfitofficial. We’re very excited to collaborate with Tokopedia and TikTok Shop through JFW, and we hope this partnership will help propel Indonesia’s local fashion industry even further,” said Intan Fazria, Owner of Mayoutfit.
3. Minimal
Minimal, a local fashion brand, launched a special Year-End Collection in collaboration with actress Marsha Aruan. Carrying the theme “The Effortless Comfort of The Season,” the collection blends elegant formal and casual styles with festive red tones. Marsha, known for her modern and chic yet down-to-earth personality, represents the Minimal woman—someone who values quality, comfort, and grace in fashion.
“This collection will be available exclusively on Tokopedia and TikTok Shop starting November 3, 2025, as well as in all Minimal stores and on our official website. With Tokopedia and TikTok Shop’s support through JFW 2026, we are proud to showcase our latest creations,” said Ruth Setiaty, Chief of Business Unit Retail, Minimal.
4. Bwbyaz
BWBYAZ presents the Racikan Pesona collection at JFW 2026—an interpretation of harmony between softness and strength in modern fashion. Inspired by the ever-evolving journey of women, the collection combines intricate details, colors, and silhouettes to express authentic allure. The Racikan Pesona collection is available exclusively on Tokopedia and TikTok Shop.
“Collaborating with Tokopedia, TikTok Shop, and JFW is an honor for BWBYAZ. We are grateful for the support and hope that Racikan Pesona becomes a symbol of both strength and elegance for today’s women,” said Astri Z., Owner & Founder of BWBYAZ.
5. Geulis
Geulis presents the Aura Edition collection, a collaboration with Harumi Sudrajat, Founder of Sobat Konglo. Inspired by Harumi’s classy and modern style, the collection celebrates contemporary women who embody grace and confidence. Featuring ten ready-to-wear looks in monochrome tones, red rose motifs, and natural fabrics such as linen, Aura Edition offers modest yet stylish options like tunics, blazers, and patterned skirts.
“Our collection follows a See Now, Buy Now concept and is available exclusively on Tokopedia, TikTok Shop, and at the Fashionlink booth until November 2, 2025. Geulis appreciates Tokopedia and TikTok Shop for continuously supporting our commitment to delivering high-quality modest fashion,” said Markus Happy, Head of Marketing Communication, Geulis.
6. Heaven Lights
Heaven Lights introduces Eloise, a collection that defines modern elegance and embodies the spirit of today’s confident and strong-willed women. Inspired by The New Mod and the classic aesthetics of the 1960s, this collection highlights clean silhouettes, structured forms, and natural textures. Light layering styles and a palette of soft blues, beige, and warm browns create an elegant impression while remaining easy to mix and match for various occasions.
“Eloise which speaks about self-expression through elegant and effortlessly combinable color combinations will be available exclusively on Tokopedia and TikTok Shop during JFW 2026. We would like to thank Tokopedia and TikTok Shop for realizing the synergy between the fashion world and digital platforms in strengthening Indonesia’s creativity and fashion ecosystem,” said Jihan Malik, Owner of Heaven Lights.