Surabaya, 4 November 2021 - Tokopedia's Hyperlocal initiative, which was launched in mid-2020, continues to encourage the democratization of commerce through technology in various regions, one of which is Surabaya.
Head of Regional Growth Expansion (RGX) Tokopedia, Trian Nugroho, said, “The number of Tokopedia transactions in Surabaya has almost doubled during the third quarter of 2021 compared to the same period last year.”
“Food and Beverage, Health and Personal Care, Mother and Baby, Beauty, as well as Home and Living categories are the several categories in Tokopedia that experienced the fastest transactions increase during the third quarter of 2021, specifically in Surabaya,” he added.
Accelerate the Digitization of Local MSMEs
These improvements were driven by a series of derivative Hyperlocal initiatives. One of them is the campaign. “Since joining the Surabaya KTP campaign at Tokopedia, our sales have doubled in the third quarter of 2021 compared to the previous quarter,” said Bu Djui Sambal Owner, Merlin Soeyanto.
KTP itself has been present in various cities in Indonesia which are also the focus of Hyperlocal Tokopedia, namely Surabaya, Medan, Palembang, Bandung, Semarang, Malang, Makassar, Solo and will continue to grow in many other cities.
In addition, there is a from the 25th to the end of each month. CoreNation Active, a local MSME producer of sportswear, recorded an increase in sales of up to 3 times during following the WIB from July to September 2021 compared to the same period in the previous year.
Making it easier for the community to meet their needs
Various Hyperlocal derivative initiatives not only make it easier for local MSMEs, but also help the community in general meet their daily needs. “This is evident from the number of Tokopedia buyers in Surabaya, which increased almost 1.5 times in the third quarter of 2021,” said Trian.
The geo-tagging technology at , for example, allows people to shop for basic food products and other household needs from the nearest seller so they can be more efficient.
Apart from Surabaya, TokoMart is also available in Medan, Palembang, Jabodetabek, Bandung, Semarang, to Makassar and will continue to expand to other cities.
The people of Surabaya can also fulfill their tax obligations online. Through collaboration between Tokopedia and the Indonesian Ministry of Finance and local governments, PBB, E-Samsat, and more than 900 other types of state revenues can be paid through the feature.
“The number of E-Samsat transactions in East Java more than doubled in the third quarter of 2021 when compared to the same quarter in the previous year,” concluded Trian.
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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