Semarang, 29 November 2021 - Tokopedia's Hyperlocal initiative, which was intensified since mid-2020, continues to bring a series of positive impacts in various regions, including Semarang.
Head of Regional Growth Expansion (RGX) Tokopedia, Trian Nugroho, said, "The average transaction of local MSMEs in Tokopedia in Semarang has almost doubled during the third quarter of 2021 compared to the same period last year."
"In general, in Semarang, Food and Beverage, Beauty, Health and Personal Care, Electronics, Mother and Child and Children's Fashion are the categories with the highest increase in transactions at Tokopedia during the third quarter of 2021 compared to the same period in 2020," added Trian.
Accelerate the Digitization of Local MSMEs
These improvements were driven by a series of Hyperlocal derivative initiatives. For example, the Preferred Stores Collection (KTP) campaign, which has been present in Semarang, Medan, Pekanbaru, Palembang, Bandung, Solo, Surabaya, Malang, Makassar and will continue to grow in other cities.
"KTP campaign transactions in Semarang increased more than 3 times during the third quarter of 2021 when compared to the third quarter of 2020. Meanwhile, the average number of MSME transactions that took part in ID cards increased more than 36 times," Trian explained.
An example of a Semarang MSME participating in the KTP campaign is Ecoffee. Since participating in the KTP campaign during the third quarter of 2021, his sales have increased more than 34 times. This increase is an encouragement for Ecoffee and a number of local coffee farmers who are partnered with from various regions.
Make it easier for the community to meet their needs
Apart from making it easier for local MSMEs, various Hyperlocal derivative campaigns also help the general public in meeting the daily needs of the nearest seller. One of them is the Local Indonesian Shopping Time (WIB) campaign and Home Living SALEbrations.
Rattan furniture is an example of Semarang SMEs who often participate in the two campaigns. "Our turnover increased by 100% after selling on Tokopedia," said the owner, Tjan Manuel Alvin, who also empowers dozens of local crafters.
The Local WIB campaign itself - which takes place every 25th until the end of the month - is adapted to each region so that people in various regions, including Semarang, can access products from local sellers.
On the other hand, Home Living SALEbrations make it easier for people to get various household equipment, kitchens to carpentry with various attractive offers to make shopping more efficient.
Tokopedia, as an Indonesian technology company, has a mission to democratize commerce through technology. Tokopedia’s vision is to build a Super Ecosystem where anyone can start and discover anything. To this day, Tokopedia has empowered millions of merchants and users across the marketplace and digital goods, financial technology and payment, logistics and fulfillment, including Mitra Tokopedia.
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