Jakarta, 13 October 2021 - Welcoming the World Food Day on October 16, 2021, Tokopedia shares food and beverage (F&B) trends as well as various added values for the Indonesian people to easily and affordably get F&B products.
"The categories of Seasonings and Cooking Ingredients, Snacks, Dairy Products, Drinks to Frozen Foods are some of the favorite Food and Beverage categories at Tokopedia during the third quarter of 2021," said External Communications Senior Lead Tokopedia, Ekhel Chandra Wijaya.
Ekhel continued, "A series of initiatives such as Tokopedia Nyam and various other campaigns have contributed to an increase in transactions in the F&B category to double in the third quarter of 2021, compared to the same period in the previous year."
Tokopedia also continues to prioritize collaboration with various strategic partners, in this case logistics partners to reach delivery to various regions. For example, Paxel, which offers a special delivery system to ensure that F&B products can be received safely, quickly and affordably.
Currently, Paxel can be activated by all Tokopedia sellers in Greater Jakarta, Bandung, Yogyakarta, Solo, Semarang, Surabaya, Malang, Jember, Denpasar and Makassar.
On the other hand, the public can also use the code MAKANHEMAT to get cashback when buying meal vouchers in the Tokopedia digital product category until October 31, 2021.
"Tokopedia will continue to strive for products made by local MSMEs to become the main choice of Indonesian people, including food and beverage products. By consuming or using domestic products, we can rise together to restore the national economy, which is currently affected by the pandemic," concluded Ekhel.