asset-desktopasset-mobile

Tokopedia Intellectual Property Protection Platform

Welcome to Tokopedia Intellectual Property Platform, where you can find all information regarding Intellectual Property (IP) Protection on this website.

As an IP holder, you can also help us by participating in protecting IP through the Brand Alliance Program or the reporting channel that we have provided. Spot an infringement on our platform? Try our new IP Reporting Portal for easy submission!

As a seller, find out more information about how you can prevent your shop from infringing IP here.
banner-mobile

About Tokopedia

Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology. Serving more than 12 million sellers and reaching 99% of districts in Indonesia, Tokopedia's platform is classified as User Generated Content, where sellers can upload products independently. In the Tokopedia marketplace, there are more than 865 million registered products traded independently by Tokopedia sellers and users.
Our Principles to effectively protect Intellectual Property
As a business of reputation and trust, Tokopedia is committed to protecting Intellectual Property (IP) and ensuring the safety and comfort of our entire ecosystem.
Tokopedia has made efforts to protect Intellectual Property, including by further identifying as well as mitigating the risks associated with counterfeit products in many ways, among others, by educating our sellers regularly regarding IP, providing a reporting channel for users to report products believed to be in violation of IP, and imposing sanctions in the form of shop closure to sellers who fail to comply with the IP provisions set by the system.

We believe that the battle against counterfeiting requires all stakeholders to address the issue on both fronts, and collaborate with one another. Therefore, we would like to once again reaffirm our dedication to protect Intellectual Property by working closely with our stakeholders and the Indonesian Government, in the hopes of creating more online business opportunities and contributing to the Indonesian economy.
Our Commitment to Intellectual Property Protection

We utilize a combination of automated monitoring systems and human intelligence review to detect potential policy violations. In addition to leveraging human and technology resources, we deploy a number of other preventive and enforcement programs to maintain integrity, trust, and product safety on the Tokopedia market.
our-commitment-icon

Dedicated IP Protection Team

We have a team dedicated to combating counterfeit products and IP infringement on a daily basis. The team constantly reviews sellers and product listings, works closely with brand owners on claims, and conducts intellectual property product takedowns in a quick manner.

our-commitment-icon

Automation and Technology

We continuously invest to improve our around the clock detection. Our automated monitoring proactively blocks infringing product listings and flags suspected cases for further manual investigation.

  • Rules engine checking various product attributes
  • Optical Character Recognition (OCR) and image detection techniques
  • Machine learning models detecting counterfeit product patterns

our-commitment-icon

IP Reporting Portal

Brands and rights owners can easily submit IP infringement reports through the IP Reporting Portal which allows IP holders to review the status of and response time to IP claims they reported in their reports dashboard. Read more.

our-commitment-icon

Building Trust with Brands and Stakeholders

We collaborate with stakeholders to combat counterfeits and IP infringement.

  • Build Brand Alliance Program. Learn more.
  • Working closely with brand owners, IP associations, and regulators.
  • Review sellers and product listings and conduct IP related takedowns quickly.

our-commitment-icon

Seller Vetting

Sellers are reviewed starting at the account registration. For higher tier shops such as Official Store and Power Merchants, we also require and review information such as contact details, national identity, and so on. Click on the links for more details.

We prevent previously banned sellers from setting up accounts again (e.g. block repeat infringers). On top of that, we evaluate the performance of sellers as soon as they start listing products and track policy violations in the form of penalty points.

our-commitment-icon

Policy Enforcement and Seller Penalties

We have a strict repeat infringer policy. Sellers are reviewed closely for compliance with product policies through a Performance Scoring system. Any seller who accumulates repeat offenses or violations can be restricted from listing products, suspended, or permanently removed from the site.

  • Penalty Points weighting. Learn more.
  • Reduction of the shop performance score. Learn more.
  • Repeat infringer detection.

our-commitment-icon

Seller Education

Sellers are educated as soon as they join the platform and throughout their seller journey. We provide content resources to help them understand our policies. This education information, along with violation and suspension notification, is regularly communicated to them through email, seller notification center, and seller dashboard. The information can be easily accessed on:

  • Tokopedia IP Protection Microsite.
  • Seller education article. Read more.
  • Video education about IP. Watch now.
  • Clear T&C about violations and IP infringements. Read more.

our-commitment-icon

Seller Transparency

We ensure customers can have a seamless experience and have the information they need to make informed purchasing decisions. Seller shop pages provide transparency for the sellers which includes information on their location, tenure of seller on the site, seller ratings and reviews, and their order processing time. Users can contact sellers directly through chat and also easily report potential product policy violations to Tokopedia on each product page via a “Report product” feature.

Education & Enforcement in Seller's Journey
education-and-enforcement-illustration
Testimonials
Globaleyez is a leading expert in online brand protection and distribution control. Our ultimate aim is to safeguard the complete e-Commerce presence of our clients and to protect their IP-rights from all kinds of infringements as well as fraudulent intent. To achieve this, we have not only developed a broad portfolio of services around brand protection, but also regularly enter into new cooperations with major marketplaces, such as Tokopedia.

We are very happy to be part of Tokopedia's IPP. As a Brand Protection Agency, we represent our clients' IP rights worldwide, which has enabled us to get to know the advantages and disadvantages of different marketplaces. The user interface of the IPP is very easy to use and time efficient. We are very grateful for the great cooperation and communication with the Tokopedia team.

Philip Fleischer

Project Manager globaleyez GmbH

The future of Brand Protection is in our ability to collaborate with brands, e-commerce platforms, and law enforcement. With 250+ professionals and offices in the US, Europe, and Asia, Red Points has disrupted an industry traditionally led by service providers with a scalable, cost-effective platform and has partnered with global players like Tokopedia to become the most widely used online brand protection solution in the world.

The Tokopedia team is very collaborative. They are always open to receive feedback from our side. Thanks to our relationship, we can manage escalations in a timely manner.

Daniel Shapiro

VP of Brand Relations, Red Points

At Tokopedia, trust is at the heart of our business. With over 865 million products on our platform, we are committed to running good and ethical corporate governance, and to prioritize the safety of our entire ecosystem.

Being #SelaluAdaSelaluBisa for our consumers, we continuously take tangible steps to protect Intellectual Property Rights in order for our sellers to continue growing their businesses and for our buyers to receive only the best products. In support of the nation’s economic progress, we reaffirm our dedication to protecting Intellectual Property Rights alongside our stakeholders and the Indonesian Government.

Leontinus Alpha Edison

Vice Chairman and Co-Founder, Tokopedia

The Pharmaceutical Security Institute (PSI) is a not-for-profit organization that is dedicated to protecting public health by sharing vital information and intelligence on counterfeiting pharmaceuticals with like-minded partners and law enforcement agencies.

Tokopedia has an intimate understanding of the need to protect public safety by fostering public-private partnerships. The IPR team adopts both a proactive and reactive approach when combatting pharmaceutical crime. A great partner to have when weathering the storm ahead.

Ramesh Kishore

The Pharmaceutical Security Institute (PSI)

Tokopedia team has always given a quick response to Xiaomi's feedback. This initiative (Brand Alliance Program) has helped us to protect Xiaomi's branding and its products at Xiaomi Official Store in Tokopedia. Thanks to the hardwork and great communication with the team, we can ensure the convenience & security of every transaction made by our wonderful Xiaomi Fans when shopping Xiaomi's official products and continue to delivering innovation to everyone.
Zhao Wentao

Country Director of Xiaomi Indonesia

The process of reporting counterfeit products on the Tokopedia IPP website is very easy. The take down process carried out by the Tokopedia team is also very fast. We really appreciate this.

In addition, if there are obstacles, such as the submission of reports that have not been processed, the Relationship Manager (RM) team and the Tokopedia IP Protection team can immediately help with these problems. (translated)
Online Team

Logitech Indonesia

Globaleyez is a leading expert in online brand protection and distribution control. Our ultimate aim is to safeguard the complete e-Commerce presence of our clients and to protect their IP-rights from all kinds of infringements as well as fraudulent intent. To achieve this, we have not only developed a broad portfolio of services around brand protection, but also regularly enter into new cooperations with major marketplaces, such as Tokopedia.

We are very happy to be part of Tokopedia's IPP. As a Brand Protection Agency, we represent our clients' IP rights worldwide, which has enabled us to get to know the advantages and disadvantages of different marketplaces. The user interface of the IPP is very easy to use and time efficient. We are very grateful for the great cooperation and communication with the Tokopedia team.

Philip Fleischer

Project Manager globaleyez GmbH

The future of Brand Protection is in our ability to collaborate with brands, e-commerce platforms, and law enforcement. With 250+ professionals and offices in the US, Europe, and Asia, Red Points has disrupted an industry traditionally led by service providers with a scalable, cost-effective platform and has partnered with global players like Tokopedia to become the most widely used online brand protection solution in the world.

The Tokopedia team is very collaborative. They are always open to receive feedback from our side. Thanks to our relationship, we can manage escalations in a timely manner.

Daniel Shapiro

VP of Brand Relations, Red Points

At Tokopedia, trust is at the heart of our business. With over 865 million products on our platform, we are committed to running good and ethical corporate governance, and to prioritize the safety of our entire ecosystem.

Being #SelaluAdaSelaluBisa for our consumers, we continuously take tangible steps to protect Intellectual Property Rights in order for our sellers to continue growing their businesses and for our buyers to receive only the best products. In support of the nation’s economic progress, we reaffirm our dedication to protecting Intellectual Property Rights alongside our stakeholders and the Indonesian Government.

Leontinus Alpha Edison

Vice Chairman and Co-Founder, Tokopedia

The Pharmaceutical Security Institute (PSI) is a not-for-profit organization that is dedicated to protecting public health by sharing vital information and intelligence on counterfeiting pharmaceuticals with like-minded partners and law enforcement agencies.

Tokopedia has an intimate understanding of the need to protect public safety by fostering public-private partnerships. The IPR team adopts both a proactive and reactive approach when combatting pharmaceutical crime. A great partner to have when weathering the storm ahead.

Ramesh Kishore

The Pharmaceutical Security Institute (PSI)

See more testimonials from our Brand Alliance members
bg-data

Throughout the first half of 2022, Tokopedia has made various efforts to protect Intellectual Property, which resulted in:

> 300%
Increase in IP infringing products removed
> 47%
Increase in IP infringing sellers suspended
*compared to the second half of 2021.
See Tokopedia IP Protection Report in the first half of 2022

Report Instructions

  • icon-report-Find your brand / creation being sold by someone else without your permission?
    Find your brand / creation being sold by someone else without your permission?
  • icon-report-Please read the <a href="https://www.tokopedia.com/intellectual-property-protection/report" target="_blank">reporting guidelines</a> on this website and do your reporting.
    Please read the reporting guidelines on this website and do your reporting.
  • icon-report-Tokopedia team will evaluate your report.
    Tokopedia team will evaluate your report.
  • icon-report-If the report is valid, the content you have reported will get some penalization. <a href="https://www.tokopedia.com/intellectual-property-protection/consequence" target="_blank">Learn more.</a>
    If the report is valid, the content you have reported will get some penalization. Learn more.
icon-report-Find your brand / creation being sold by someone else without your permission?
Find your brand / creation being sold by someone else without your permission?
dash
icon-report-Please read the <a href="https://www.tokopedia.com/intellectual-property-protection/report" target="_blank">reporting guidelines</a> on this website and do your reporting.
Please read the reporting guidelines on this website and do your reporting.
dash
icon-report-Tokopedia team will evaluate your report.
Tokopedia team will evaluate your report.
dash
icon-report-If the report is valid, the content you have reported will get some penalization. <a href="https://www.tokopedia.com/intellectual-property-protection/consequence" target="_blank">Learn more.</a>
If the report is valid, the content you have reported will get some penalization. Learn more.