Consequences If the product infringes on Intellectual Property (IP)

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    Product will be taken down by Tokopedia

    If your product is proven to violate IP, either from the reports by IP holder or from the findings of the Tokopedia team, then the product will be taken down by the Tokopedia team. Other than that, your shop will also get Penalty Points and your shop performance score is potentially deducted. Learn more about shop performance score.


    The Tokopedia team has certain criteria to determine products that are suspected of violating IP, including if there are product findings that are claimed as fake products in the title or description.

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    Similar products could potentially not be sold by the shop

    Suppose your product is reported by the IP holder and taken down by Tokopedia, then your shop may not be able to sell the similar products to the previously reported one.


    If you try to upload similar products to the previously reported products, your product will automatically be under the supervision of Tokopedia and will not be discoverable on the shop page and Tokopedia discovery.

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    Shop has the potential to be suspended by Tokopedia

    If the shop has reached a certain limit of Penalty Point, the store will be temporarily suspended. If you repeat the violations that cause your shop to be suspended again, your shop will be suspended permanently at one point.


For every consequence above, you will get notifications via email, notification center, and information on Seller Dashboard.

IP Product Violation Flow

IP Product Violation Flow

What is a Penalty Point?

Penalty Point is a system that calculates and assigns points/scores to infractions made by Tokopedia sellers. Accumulation of points/scores can lead to a more severe form of sanctions, ranging from temporary to permanent account suspension.

Penalty Point system was established to give harsher action and prevent the same shop to repeatedly violate Tokopedia terms and conditions related to Intellectual Property.

Penalty Point Scoring system

Shops will get a penalty point when their products are banned due to a Principal report caused by an IP violation. The takedown procedures trigger a Penalty Point with an initial score up until 20 (twenty) points per product link based on the various Intellectual Property infringements.

  • 20 Point

    If any products are taken down due to IP infringements, then the initial score is up to 20 (twenty) points.

  • 40 Point

    A penalty point score per product link will increase up to 40 (forty) points when the same IP holder reports the shop 2 (two) times.

  • 45 Point

    Finally, the maximum Penalty Point score per product link will increase up to 45 (forty-five) points when shop is reported by the same IP Holder more than 2 (two) times.

Is Suspended Shop Able to Reopen?

Shop Suspension is a form of sanction given to the seller for accumulating Penalty Points until it reaches a certain threshold. The suspended shop will not be able to process new transactions and will not be discoverable on the search result page.

Shop Suspension Threshold

When the Penalty Point score reaches

  • 100 Point

    Sellers will receive a notification in the form of a warning via email and notification center.

  • 140 Point

    Sellers will not be able to process new transactions in their shop and the shop cannot be found on search results pages due to shop suspension.

Repeated shop suspensions trigger permanent suspension which affects shop cannot be reopened. Tolerance threshold to permanent suspension may differ and it can be as low as first suspension.

Please note that sellers are required to make sure that all violating products on their shop have been deleted and/or adjusted before requesting to reopen. Futhermore, sellers are prohibited from repeating violations and it is mandatory to learn IP Protection materials on Tokopedia IP Protection Platform/Seller Education Page.

Notification Received by Seller

  • Product is taken down
  • Product is under supervision
  • Shop is suspended

You will receive a notification via email, Tokopedia notification center, Tokopedia seller dashboard, and Tokopedia shop page which contains the following information:

  • If you get a report from IP holder
  • If your product is violating Tokopedia's IP Regulation
  1. 1
    Your product link that has been reported and taken down by Tokopedia.
  2. 2
    The contact of the reporting representative in the form of
    • Name
    • Company
    • Position
    • Email
    • Phone Number

    You can contact the attached email and/or phone number if you object/want to dispute the report.

  3. 3
    Details of the reasons why your product is considered infringing IP.


    Your product was reported for trademark infringement, caused by:

    • Unauthorized use of registered trademark on the product name, and/or
    • Unauthorized use of registered trademark on the product description.
  4. 4
    Notification about the possibility that you may not be able to re-upload/re-sell the same/similar product with your previous reported product. As well as directions to make an agreement with the reporter, if you want to re-upload/re-sell the same/similar product.
  5. 5
    Potential offer to join Authorized Seller Program (ASP) and the contact of the representative of the IP holder that is responsible for the program in the form of name and email.

    If you receive the offer and are interested in joining or finding out more about the Authorized Seller Program from the IP holder who reports your product, you can contact the provided email.


    Authorized Seller Program is the program built by Tokopedia to give reported seller an opportunity to keep their business running in Tokopedia platform. Learn more.

    Through this program, sellers have the potential to become authorized sellers of certain IP holder, especially those who have reported their product.

Any questions?
The Tokopedia Care team is always ready to help.

Contact Tokopedia Care