If your product is proven to violate IP, either from the reports by IP holder or from the findings of the Tokopedia team, then the product will be taken down by the Tokopedia team. Other than that, your shop will also get Penalty Points and your shop performance score is potentially deducted. Learn more about shop performance score.
The Tokopedia team has certain criteria to determine products that are suspected of violating IP, including if there are product findings that are claimed as fake products in the title or description.
Suppose your product is reported by the IP holder and taken down by Tokopedia, then your shop may not be able to sell the similar products to the previously reported one.
If you try to upload similar products to the previously reported products, your product will automatically be under the supervision of Tokopedia and will not be discoverable on the shop page and Tokopedia discovery.
If the shop has reached a certain limit of Penalty Point, the store will be temporarily suspended. If you repeat the violations that cause your shop to be suspended again, your shop will be suspended permanently at one point.
For every consequence above, you will get notifications via email, notification center, and information on Seller Dashboard.
Penalty Point is a system that calculates and assigns points/scores to infractions made by Tokopedia sellers. Accumulation of points/scores can lead to a more severe form of sanctions, ranging from temporary to permanent account suspension.
Penalty Point system was established to give harsher action and prevent the same shop to repeatedly violate Tokopedia terms and conditions related to Intellectual Property.
Shops will get a penalty point when their products are banned due to a Principal report caused by an IP violation. The takedown procedures trigger a Penalty Point with an initial score up until 20 (twenty) points per product link based on the various Intellectual Property infringements.
If any products are taken down due to IP infringements, then the initial score is up to 20 (twenty) points.
A penalty point score per product link will increase up to 40 (forty) points when the same IP holder reports the shop 2 (two) times.
Finally, the maximum Penalty Point score per product link will increase up to 45 (forty-five) points when shop is reported by the same IP Holder more than 2 (two) times.
Shop Suspension is a form of sanction given to the seller for accumulating Penalty Points until it reaches a certain threshold. The suspended shop will not be able to process new transactions and will not be discoverable on the search result page.
When the Penalty Point score reaches
Sellers will receive a notification in the form of a warning via email and notification center.
Sellers will not be able to process new transactions in their shop and the shop cannot be found on search results pages due to shop suspension.
Repeated shop suspensions trigger permanent suspension which affects shop cannot be reopened. Tolerance threshold to permanent suspension may differ and it can be as low as first suspension.
Please note that sellers are required to make sure that all violating products on their shop have been deleted and/or adjusted before requesting to reopen. Futhermore, sellers are prohibited from repeating violations and it is mandatory to learn IP Protection materials on Tokopedia IP Protection Platform/Seller Education Page.
You will receive a notification via email, Tokopedia notification center, Tokopedia seller dashboard, and Tokopedia shop page which contains the following information:
You can contact the attached email and/or phone number if you object/want to dispute the report.
Example:
Your product was reported for trademark infringement, caused by:
If you receive the offer and are interested in joining or finding out more about the Authorized Seller Program from the IP holder who reports your product, you can contact the provided email.
Notes:
Authorized Seller Program is the program built by Tokopedia to give reported seller an opportunity to keep their business running in Tokopedia platform. Learn more.
Through this program, sellers have the potential to become authorized sellers of certain IP holder, especially those who have reported their product.